AD Circular | Avery Dennison

Used liners don’t need to go to landfill or incineration. For the same cost or less, we’ve created a solution that turns your label waste into a valuable resource.

Reducing liner waste
with your help

Did you know that 100,000 labels generate over 100 kg of liner waste? That’s why we created AD Circular™ — a program for recycling used paper and film label liners in countries across Europe. With AD Circular, you can contribute toward creating a circular economy, where nothing is wasted and everything is reused. Just sign up, collect your label liners for pickup and we’ll work with our recycling partners to take care of the rest.

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Partnership for glassine recycling

We’re excited to partner with SOPREMA, the only company capable of recycling glassine into cellulose wadding through a patented, in-house process recognized worldwide. Together, we're scaling glassine liner recycling across Europe by combining this unique expertise with SOPREMA’s extensive logistical network. All the glassine collected through our joint program is transformed into cellulose wadding, which is then used for building insulation with an extended lifespan of 30 to 50 years. This collaboration enhances the scalability of the AD Circular program and maximizes the long-term impact of the liners you recycle.

Get in touch

Interested in the AD Circular program? You can sign up in just a few clicks using our sign up portal.

Sign up

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Connecting you with PET recyclers

When recycled correctly, PET liners become a valuable resource that can return to productive use. We're shifting from being a collector to a connector, helping you find reliable recycling partners who specialize in PET recovery. And if recycling is not available in your area? We’re in touch with waste transport professionals to find the most sustainable solution possible.

Speak with one of our experts

Ready to find a trusted recycling partner for your PET liners? Speak with an Avery Dennison expert today to be introduced to our network of recycling partners.

Get in touch

Reduce your CO2 and share
your success

AD Circular also strengthens your sustainability story. Each year, we’ll provide you with a carbon saving certificate that showcases the amount of used liners you’ve recycled and the CO2 emissions you’ve saved. See how your recycling efforts are making a positive impact on the environment, and impress your customers with proof of your commitment to a more sustainable future.