AD Circular - Avery Dennison

Together we can eliminate liner waste

Did you know that 100,000 labels generate over 100 kg of liner waste? That’s why we created AD Circular - a program for recycling used paper and filmic label liners in countries across Europe. With AD Circular you can contribute toward creating a circular economy, where nothing is wasted and everything is reused. Just sign up, collect your label liners for pickup and we’ll work with our recycling partners to take care of the rest.

 

 

Watch how easy it is to get started

AD Circular - Avery Dennison

Recycle any used liner at the touch of a button

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The benefits of AD Circular for your business and our planet

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AD Circular - Avery Dennison

Track the amount of liners you’ve recycled

See how your recycling efforts are making a positive impact on the environment. You’ll receive a yearly certificate stating how much used liners you’ve recycled and how much CO2 emissions you’ve saved. Contact our AD Circular team to learn more about the program.

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AD Circular - Avery Dennison

Strengthen your own sustainability story

Ready to help stem the tide of label waste and increase the supply of recycled material? If you’re a brand owner or converter we invite you to join the AD Circular program. Once registration is completed, you can schedule a pick-up via our portal.

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AD Circular Resources

AD Circular - Avery Dennison

AD Circular Technical Guide

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AD Circular Leaflet

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Sustainable labels - Avery Dennison

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Driving circular innovation industry-wide: Why collaboration matters

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Get in touch

If you’d like to speak with one of our experts to learn what AD Circular can do for you, please get in touch and we’ll answer all of your questions.