Built on Breakthroughs

In 1935, we invented the first self-adhesive label, and we’ve never looked back. With each passing decade, our innovations have further shaped our industry by lifting the limits on what labels can do. The world’s successful brands know that innovation and evolution are the lifeblood of longevity and success. We’re proud to help them continually expand the boundaries of what’s possible.

Blazing the trail for an industry
Consumer tastes are ever-changing. The only certainty in consumer goods is that the landscape will continue to shift. Brands need a ready stream of label and packaging solutions that break new ground in functionality, efficiency and visual appeal.

We’re pioneering a rich pipeline of innovations by collaborating with customers, brands and technical experts. We value an open approach. We find inspiration everywhere, and we’re eclectic in our exchange of ideas, drawing insight from diverse sources within our industry and well beyond.

We’ve built our reputation on being at the forefront of our industry. We’re committed to staying there.

Our latest innovations
Our innovations generally come in two sizes. There are the incremental improvements we continually make to our existing products and services — to help customers stay abreast of changes in printing technologies and regulatory requirements, and to make our products progressively more sustainable. Then there are the breakthroughs — the landmark innovations  from our R&D team that build on our pioneering legacy and push the label industry forward.


Our latest innovations

Direct thermal paper labels

A market first: Avery Dennison launches recycled direct thermal paper labels

Direct thermal (DT) paper is a popular material due to its ease of use, high print speed, high image resolution, and wide range of compatible printers. Avery Dennison’s new rDT is the first recycled uncoated direct thermal paper label material available on the market.

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polypropylene (PP) label materials

Now Available: ISCC PLUS certified PP label material made from post-consumer waste

Avery Dennison has launched new polypropylene (PP) label materials made from up to 99% chemically recycled post-consumer waste.

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Thermal label material

A new 'OK Compost' certified label material for thermal applications from Avery Dennison

Avery Dennison has successfully achieved OK Compost certification for a BPA-free and FSC®-certified thermal label material combined with the brand new adhesive SX6030, offering brands new options to more sustainable packaging.

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The Graduate Collection

The Graduate Collection: Premium textures for sustainable wine and spirit labels

Introducing a new line of uniquely textured papers from Avery Dennison and Gmund.

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Our Innovation + Technology Centers

Centers of innovation and technology

Strategically positioned across the globe, our Centers of Technology and Innovation support major innovation initiatives for Avery Dennison. These include extensive customer application simulation testing, design of experiment testing, prototyping, as well as analysis and engineering of pressure-sensitive labels, creative packaging solutions and other product design constructions.

Our Centers of Technology and Innovation house dozens of research laboratories and employ close to 300 engineers and scientists. To accelerate the product development process, pilot coaters and presses enable a variety of coating trials and generate new product samples for rapid prototyping and new creative packaging development.

The Concept Lab

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Our innovators

It’s easy to take labels for granted. But there is a world of magic in the materials science, process management and technology advancement necessary to create the labeling materials we depend on in countless ways today, and those that will help quietly revolutionize life and commerce in the future.

Every day, our innovators carry forward the pioneering spirit of Stan Avery and the generations of innovators who followed. Some have been with us for decades, bringing extensive experience and a “seen it all” unflappability. Others are newly initiated into our fellowship of inventors, bringing fresh eyes, unexpected thinking and a passion for exploration that invigorates us all. Together, our R&D team creates new solutions for customers that drive not just the growth of our company, but our industry as a whole.

Awards and recognition

We are always humbled to receive awards and industry recognition, and we are grateful to anyone that nominates us. Below are just some of the awards we’ve been honored with in recent years. It’s not our style to shout about them, but we are secretly delighted to receive them, and proud of them all.

Year Area Product Award
2020 Sustainability Programa Circular Environmental and Sustainability Award from Label Industry Global Awards
2019 Sustainability PET liner Environmental and Sustainability Award from Label Industry Global Awards
2019 Sustainability Sustainable Procurement Program Innovations in Sustainability from Future of Sourcing Awards
2019 Sustainability Cleanflake Recycling and Sustainability Award from FINAT
2018 Sustainability Sustainability Procurement Program
Sustainability Award // Label Industry Global Awards 
2017 Sustainability MC FSC facestock Sustainability award sponsored by Labels and Labelling to be announced on 25th September
2017 Design Sensorial Pencil design award
2017 Design Sensorial Graphis Silver award
2017 Sustainability Sustainaility Sustainable packaging coalition packaging innovation award
2017 Sustainability Sustainability PR Week - Employee Communications
2017 Clean Flake Clean Flake 2017 APR Plastics Recycling Showcase
2017 Employer Sustainability 2017 Responsible Brand Award from China Charity Festival
2016 Employer Employee Best Companies to work for
2016 Employer Sustainability 2016 CSR Leadership Award (Honorable Mention) by AmCham Shanghai
2016 Sustainability Sustainability Finat 2016 Recycling Award with Brothers end user
2015 Employer Employee 2015 '50 Top Employers' from China Business Journal
2014 Tire Labeling Portfolio
  Innovation Award
2014 Sustainability Clean Flake CleanFlake awarded Top Product of the Year in the Environmental Leader Product & Project Awards
2014 Sustainability Clean Flake lexographic Technical Association presented its Environmental Excellence Award for Innovations in Sustainability
2014 Tire Labeling Portfolio
  Innovation Award
2014 Employer Employee 2014 - 51 Job - 100 Best HRM Companies of 2014
2014 Employer Sustainability 2014 - 51 Job - Outstanding Performance for Best CSR Program
2013 Innovation Global MDO 2013 - Ringier - Global MDO - Best Innovation Award
2013 Sustainability Global MDO 2013 - China Printing Technology - Global MDO - Green Technology Award
2013 Sustainability Global MDO 2013 - AsiaPacific Packaging Materials Summit - Global MDO - Green Packaging Award
2013 Innovation   2014-18 'State Key R&D Centre' awarded by Jiangsu Province Government
2013 Product   2013 World Star Awards (food category)
2013 Product Fasson Curvy 2013 Japan Packaging Contest for Fasson Curvy - Japan Star Award