What is your company's long-term vision for sustainability? How does AD Circular fit in?
Our sustainability vision is twofold:
To continue to reduce the volume of our waste and improve its recyclability
To enable our customers to reduce waste through innovative solutions
Relating to the first point, AD Circular is a key element of our sustainability strategy because used liners make up a significant share of the waste we generate (10%). By recycling them instead of sending them to landfill, we make significant progress on our top sustainability goal.
Relating to the second point, we help our customers reduce waste by offering innovative solutions that help limit the use of plastic:
Replacing shrink-wrapping with stick-on solutions
Replacing film wrapping with 100% cardboard solutions. We have invented a solution that we call folderpack®, which combines a 100% cardboard solution with easy handling and deployment for operators, resistance to transport tests, and a controlled cost.
Reducing plastic film thicknesses
What measurable results have you obtained by using AD Circular?
In 2022, the year we joined the program, almost 7 tons of used glassine liners were collected from our operations. That is equivalent to reducing our CO2 emissions by 13 tons. This year we expect to recycle 13 tons of used liners, and we expect this number to continue to grow in the coming years.
If you wish to learn more about the AD Circular program, click here.
Are you a brand owner or converter interested in recycling used paper and filmic label liners? Contact us to learn more about how AD Circular can help and start your free trial period.