Avery Dennison launches label-liner
recycling program in Europe

Companies in Europe consumed some 470 kilotons of label liners in 2019, yet just over a third were recycled. Landfilling or incinerating that many liners, and using all that material only once, is not environmentally sustainable, and runs contrary to consumer expectations and the spirit of European regulations establishing a circular economy. By working in collaboration with recyclers, our peer companies, and the brands that use our materials, we believe AD Circular is a big step forward in reducing and eventually eliminating label waste.

As a company, we’re not content to simply reduce our own impact. We’re looking at regenerative practices—ways that we can apply what we do well to make whole systems better, from the label industry to communities to the environment. We’re proud to not only be making innovative contributions to the circular economy, but, as a founding member of the Circular Economy for Labels (CELAB) consortium, to also be organizing collaboration among other companies to bring that economy to life faster. AD Circular is an example of how, working together, we can meet the challenge of reducing label waste.

Companies, like consumers, recycle when it’s easy and affordable. So we’ve made it as easy and cost-effective as possible. Companies use our web-based app to schedule a pickup whenever they’re ready, and we will handle everything else—pickup, transport, recycling, and all the paperwork and regulatory compliance.