AD Circular will launch in eight countries during the first half of 2021, including France, Spain, Belgium, Poland, Denmark, Sweden, Germany, and the United Kingdom. The program will then launch in other European countries in the latter half of the year. Mr. Sahbaz said the program’s ultimate goal is by 2025 to recycle 75% of the label waste Avery Dennnison brings to the European market. Recycling 1 kilogram of liner avoids the emission of 2.28 kilograms of carbon dioxide, he noted.
Material made from recycled liners will be used in new packaging materials and other qualitative products. Avery Dennison’s vision is to eventually facilitate liner-to-liner recycling.
A step toward circularity—and greater industry collaboration
AD Circular is Avery Dennison’s latest effort to offer products and services that help establish a circular economy—an economy that, through the widespread adoption of recycling and the use of recycled content, eliminates one-time use of raw materials and instead keeps extracted materials circulating, thereby reducing pollution and waste, curtailing consumption of natural resources, and stemming greenhouse gas emissions.