Our partner network

At Avery Dennison, we believe good ideas can come from anywhere. We’re proud to be part of a growing ecosystem of partners that includes environmental non-profits, industry associations and research institutes. By working together, we can share diverse perspectives, knowledge and experiences, moving us closer to a sustainable, circular economy supported by digital technologies. Engaging with an array of large and small organizations also helps us stay at the forefront of our industry and understand what our customers need today and in the future.

Sustainability and recycling related


Guided by the motto “a circular economy for flexible packaging,” CEFLEX breaks down technical and business barriers to circularity. By 2025, this organization aims to establish the infrastructure needed to collect, sort and reprocess post-consumer flexible packaging across Europe. Currently, it has over 160 partners representing every point in the flexible packaging value chain.


CELAB: Toward a Circular Economy for Labels is building a sustainable self-adhesive labeling industry.  By facilitating international cooperation, fostering regional initiatives and finding and encouraging industry best practices, it aims to improve circularity by innovating and promoting matrix and release liner recycling worldwide.


EcoVadis is a universal sustainability ratings provider on a mission to help its customers improve their environmental, social and ethical performance. By creating a reliable and easy-to-use system that can be adopted worldwide, it helps organizations manage risk and continuously improve while developing eco-centric innovations.

Ellen McArthur Foundation

The Ellen McArthur Foundation is accelerating the transition to a circular economy where waste and pollution are eliminated, natural systems are restored and everything is reused. Working with leading institutions and partners in business, academia and policy, it develops and mobilizes scalable solutions around the globe.


FEICA represents Europe’s adhesive and sealant industry and provides guidance on EU regulatory policy while keeping members informed about new developments and changes. Together, sustainability and the creation of a circular economy form one of its four strategic areas of focus, and it prioritizes safeguarding the environment and human health.


For over 60 years, FINAT has represented the interests and needs of the European self-adhesive label industry. The organization focuses on “leading the way to future success for international label businesses” and encourages recycling, provides guidance on regulatory developments and works to shape legislation and standards.


Established in 1993, the FSC – the Forest Stewardship Council – is an international non-profit organization that promotes responsible forest management. Using its labeling and certification system, consumers can easily identify responsibly-sourced paper, wood and other products that are manufactured in a way that safeguards biological diversity and protects the lives of local workers and people.

PETcore Europe

Petcore Europe represents the complete PET value chain in Europe, from manufacturing to conversion to recycling, and was established in 1993. By working closely with stakeholders, it ensures the PET industry can pursue sustainable growth while increasing post-consumer PET collection and recycling to support greater circularity.

Plastic Whale

Social enterprise Plastic Whale is committed to fighting water pollution. During its canal tours of Amsterdam and Rotterdam, passengers collect plastic garbage that’s recycled and turned into new boats and furniture. Additionally, it works with partners in the developing world to reduce waste and improve the lives of local people.


Part of Plastic Recyclers Europe, RecyClass is a cross-industry initiative for advancing plastic packaging recyclability and creating a harmonized approach towards the use of recycled material. By bringing brands, converters, retailers, recyclers and raw materials producers together, it’s delivering lasting change and helping create a circular economy for plastics.


As the national charity for developing plastics recycling in the UK, Recoup promotes best practices and provides educational and training tools for businesses and members of the public. Through research and analysis, it works to remove barriers to efficient recycling while supporting the development of sustainable waste and resource management.

United Nations Global Compact

The UN Global Compact is mobilizing an international movement of sustainable stakeholders and companies to make a better world. Through ten principles focused on the environment, human rights, anti-corruption and labor, it promotes a responsible approach to business with the help of more than 12,000 partner organizations.

World Wildlife Fund

As a leading conservation organization, the World Wildlife Fund – also known as the World Wide Fund for Nature or the WWF – is present in more than 100 countries. Through different collaborations and initiatives, it develops and delivers solutions to protect communities, wildlife and the planet to ensure a sustainable future.

RFID technology related


AIM is an international association that standardizes, connects and advances automatic identification technologies, including RFID labels and smart devices. By serving as an ally that advocates for the needs of members, it helps businesses expand and develop, providing them with the knowledge and support required for growth.

Auburn University RFID Lab

The RFID Lab at Auburn University is a research institute that studies how this technology can impact different sectors – including aviation, retail and manufacturing – from a business and technical perspective. Additionally, it oversees ARC, a program that develops quality testing practices to ensure RFID tags meet or exceed performance standards.


A member-driven consortium, DoseID advocates for the use of RFID technology in the healthcare sector. Working to create universal standards for using RFID tags to track medication, it helps ensure pharmaceuticals move safely from the manufacturer to the patient and that every step along the way can be tracked and traced.


GS1 was founded in 1973 and manages the barcode standard used by retailers, manufacturers and suppliers. With 114 local member organizations and roughly 1.5 million user companies, it is a driving force that creates supply chain standards for various sectors, including retail, transportation, logistics and healthcare.

NFC Forum

The Near Field Communication Forum advances the use of Near Field Communication (NFC) technology through education, the development of specifications and ensuring interoperability between services and devices. Since it was founded in 2004, the organization has welcomed more than 170 members who come together to build the NFC market and ecosystem.

Plug and Play

Plug and Play is an early-stage investor, accelerator and innovation platform. Headquartered in California with a location in Amsterdam, it connects promising startups with leading corporations through networking events, mentoring opportunities and more to help them find the support and capital needed to succeed.


An industry alliance, RAIN RFID promotes the international adoption of UHF RFID. It promotes awareness and offers educational opportunities, programs and initiatives to speed up the growth and use of ISO–IEC 18000-63 / EPC™ Gen2 RFID technology in consumer and business applications, with the goal of creating a more connected world.