• Partnering to deliver sustainable labeling solutions

We collaborate with ecosystem partners and tap into our own expertise to develop innovative solutions that help our customers and brands reduce their environmental impact and contribute to a more circular economy.



Labeling solutions with a sustainable advantage

Our Sustainable Advantage portfolio includes a range of products and solutions that enable recycling and reuse, reduce resource consumption, and advance the circular economy, without sacrificing performance.

Sustainable labels - Avery Dennison

Solutions that enable recycling, reuse, or composting

We offer materials that ensure that both the label and adhesive cleanly remove from the package during recycling, or make more packaging reusable by being easily removable.

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Sustainable labels - Avery Dennison

Labels with recycled or renewable content

We offer a range of solutions made with recycled and renewable content, including facestocks that contain up to 100% recycled content, and thereby save energy and conserve natural resources.

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Sustainable labels - Avery Dennison

Labels that reduce material use

Solutions here are made with less oil, water, and energy; have a smaller carbon footprint; and offer increased efficiency compared to conventional label materials.

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Sustainable labels - Avery Dennison

Responsibly sourced solutions

Our responsibly sourced solutions include materials made from biological byproducts of other processes which look and perform like conventional material and emit fewer greenhouse gasses.

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Other solutions and services

The Packaging and Packaging Waste Regulation, explained

The Packaging and Packaging Waste Regulation (PPWR), which supports the EU’s goal to become climate neutral by 2050, is fast approaching. Keeping up with the latest developments and figuring out which labeling solution

you need is a challenge, but we’re here to help.

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PPWR - sustainability - Avery Dennison

Our carbon footprinting tool

Our customers are increasingly looking to better understand the environmental impacts of the products they use.

That’s why we’ve partnered with the Carbon Trust to offer accurate and reliable carbon footprinting data.

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Carbon Trust - Avery Dennison

AD Circular liner recycling program

Through our pioneering AD Circular program, we’re enabling the recycling of used PET and glassine label

liners across Europe and working together with our partners to create a circular economy where nothing goes to waste.

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RDX - Avery Dennison

EcoDesign for more sustainable products

We follow the principles of EcoDesign, an approach to designing products that factors in the environmental impacts of a product over its entire lifecycle, with the aim of reducing its overall impact.

Wherever you are on your sustainability journey, our EcoDesign expertise can help.

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Sustainable labels - Avery Dennison



Sustainability resources

Reuse and Return - Avery Dennison

Sustainable solutions guide

We’ve pioneered a wide range of ready-to-go labeling solutions that improve recyclability, enable packaging reuse, and reduce consumption of natural resources. View them all here.

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Reuse and Return - Avery Dennison

Recycling & packaging FAQ

Do paper labels affect the recycling process? Does mechanical recycling differ from chemical recycling? We have answers to all your recycling and packaging questions.

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Regenerative Retail Report - Avery Dennison

Sustainability glossary

When it comes to sustainability, there's a lot to learn. If you need some help brushing up on technical terms, check out our glossary, which provides dozens of definitions and helpful explanations.

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Get in touch

Ready to discuss ways to make your brand's labeling more sustainable?