Adhesives | Avery Dennison

Adhesives engineered for hundreds of applications

Your facestock is just one part of your label. A hardworking adhesive, suited to the face material and engineered specifically for your application, is the other half of a successful solution.

Since Stan Avery invented the first self-adhesive label more than 85 years ago, we’ve developed new adhesives to meet the labeling and packaging industry’s changing needs. We’re the only label producer making our own adhesives using emulsion, hotmelt and solvent coating technologies.

Additionally, we’re leading the development of sustainable, innovative and compliant solutions for virtually every market segment. With over 400 adhesive scientists working in seven R&D centers globally, we solve our customers’ challenges in real time, offering bespoke adhesives to brands everywhere.

Adhesives centered on three versatile technologies

We have three adhesive coating technologies – emulsion, hotmelt and solvent – allowing us to engineer adhesives that offer a wide range of functionality. Within each range, we work with chemical compositions that are meticulously engineered to meet your application and performance demands. Most of our adhesive products are acrylic- and rubber-based, but we also develop hybrid and silicone adhesives, many of which are used in the automotive industry.

Choosing between emulsion, hotmelt and solvent adhesives

Selecting an adhesive begins with assessing your application requirements and the desired functionality of the label or packaging. The type of facestock you want to use, the surface that will be labeled and the conditions your product will be exposed to are also critical. Our range of solutions can help address these factors and we can even engineer a custom adhesive that meets your needs.

Sticking sustainably

We’re developing solutions that help advance the creation of a circular economy, and that includes our adhesives. Filmic labels made with CleanFlakeTM adhesive technology are easily removed from PET packaging during recycling. Our paper label solutions, combined with WX6030 adhesive, can be washed off returnable HDPE packaging at a low temperature without additives, saving energy and reducing chemical use.