Helping Modulpac recycle and reduce waste with AD Circular
As part of our efforts to contribute to a circular economy where nothing goes to waste, we focus not only on increasing recycling within our own operations, but also on enabling our supply chain partners to bolster their own recycling efforts.
An important way we do this is with our pioneering AD Circular program, through which we support the recycling of used PET and glassine label liners in countries across Europe. AD Circular streamlines recycling for converters and brands by providing a one-stop solution; we collect used liners and work with trusted partners to recycle and transform them into valuable materials for new applications.
One of our program partners is Modulpac AB, a Swedish company specialized in the manufacture of plastic closures and packaging for some of Europe and the Nordic countries' largest brands. We spoke with their Purchase Manager, Martijn ter Harkel, about the impact AD Circular has had on their sustainability initiatives and goals.
What is your company’s long-term vision for sustainability?
We want to design our products in a way that enables them to be recycled. We also want to use recycled plastics in our products where we can. For example, through our Closure to ClosureTM project, we use recycled closures to make new ones.
Keeping ourselves updated in new ways of working with sustainability, choosing a strategy that we believe in, and educating our staff and customers around sustainability are also important for us.