What sustainability issue(s) was Famille Ravoire facing that encouraged you to sign up for AD Circular?
As part of our marketing, sales, and production strategies, a few years ago we decided to adopt adhesive solutions for all our labeling. The ease of application, as well as the broad range of paper available, have always satisfied our expectations and objectives. However, we were also confronted with an issue which was new to us: label liner waste. Each year, we ended up with several tonnes of glassine liners which we had to dispose of.
An important part of our sustainability plans was to reduce our waste in the medium term. Our company is committed to reducing the waste material that cannot be recycled or upcycled by 95% by 2030. Solutions for our cardboard, plastic, and glass waste were readily available, but we had no solution for glassine liners.
In parallel to our own production, we also offer bottling services to other vineyards in the region via one of our subsidiaries. Recycling these materials therefore became quite pressing to ensure that we abide by our CSR commitments.
After years of discussions and exploration, we heard about AD Circular. The program includes the collection and recycling of all our glassine liners and satisfies our requirements in all respects. It is easy to implement and inexpensive.