• The future is linerless

We invented the pressure-sensitive label. Now we’re making it linerless.

For nearly a century, pressure-sensitive labels have proven themselves many times over as an effective, economical and versatile solution. As an element of modern packaging, they're indispensable. Yet 50% of a pressure-sensitive label — its release liner and matrix — immediately becomes waste material upon application. In a business environment where efficiency is everything and environmental regulations are increasing, it just doesn’t make sense. That's why we've been applying our global capacity for innovation to help move the packaging industry — and the many segments it serves — toward a linerless future.



Why we’re so passionate about linerless

Label waste has been a challenge for the labeling industry for decades. Each year, millions of tons of label waste are sent to landfills and incinerators. Recycling programs like AD Circular and industry efforts like CELAB can help reduce label waste. But the best solution — for our industry and for the planet — is to eliminate liners altogether.

To tackle this challenge, we’ve been developing a new linerless platform that also allows us to meet our own sustainability goals. Those include a commitment to reducing GHG emissions — such as our pledge to reduce emissions in our supply chain by 30% (compared to our 2018 baseline) and our aspiration to reach “net zero” carbon emissions by 2050. Eliminating label liners significantly reduces the consumption of materials, fossil fuels and energy as well as lowers related carbon emissions in production and across the supply chain.

Unlocking the opportunities of linerless labels

To provide our customers with linerless labels, we've been experimenting with different technologies. Our easy-to-use decorative linerless solutions AD LinrSave™ and AD LinrConvert™ are a new generation of decorative linerless labels enabled by Avery Dennison’s patented micro-perforation technology that ensures the functionality and shelf appeal of pressure-sensitive labels while making significant CO2 and water savings. As well, born linerless from start to finish, our latest, sustainable linerless solution for variable information (VI) labels is AD XeroLinr DT™ — our FSC-certified and phenol-free direct thermal (DT) linerless label

How we’re helping converters and brands

Labels with liners aren’t disappearing right away, but linerless labels are definitely the future. Making the transition will be a journey for converters and brands — and for us too.

For those who want them, we will continue to offer standard labels with liners. At the same time, by providing technical assistance to converters as well as supplying inexpensive applicator conversion kits and expertise to brands, we will support all of our customers and end users to make the switch over time to more efficient, less wasteful linerless labels. We’re excited about these new sustainable developments and are always here to help. 

Ultimately, it all comes down to a simple but critical goal — together, let’s make our entire industry and those we serve more sustainable.

Linerless labels - Avery Dennison

If you’d like to speak with one of our experts to learn more about our linerless solutions, please get in touch and we’ll answer all of your questions.

Contact Wayne Middleton (Senior Linerless Segment Lead EMENA) arrow_forward



Linerless materials related

Advance sustainability with AD XeroLinr DT™

Reduce label waste with AD XeroLinr DT — our new FSC-certified, phenol-free, direct thermal (DT) linerless solution for variable information (VI) labels.

By working together, we can eliminate liner waste

Recycle your label liner waste now with our AD Circular program — our latest contribution toward the establishment of a circular economy.

About the Catchpoint acquisition

Our acquisition of Catchpoint’s IP for linerless labeling is helping to accelerate our strategic roadmap for linerless labeling technologies.