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Future of Plastics

360 re-thinking from design, to application to afterlife

 
 

Plastic waste has become a visible representation of humanity’s impact on the planet, with images of plastic debris floating amongst marine life leaving a lasting impression. However, consumer perceptions of plastic often overlook the many innovations and sustainable advantages that the material enables - from the prevention of food waste to light-weighting electric vehicles. 

It’s also important to mention that the recyclability credentials of plastics far exceed those of paper or glass (even though they are often considered more sustainable materials), which is fortunate given their ubiquity within our ecosystems.

 

Plastics are undoubtedly problematic, but demonizing them distracts us from having critical conversations about how we use them, and what fundamental changes need to be made to the way they are valued, processed, collected and reused across the value chain.

We shouldn’t just demand that plastics be good, we should create better systems at every stage of a product’s existence, including design, product life and afterlife. The future of plastics is circular.

2030 sustainability goals and plastics - our vision and commitment

We are working with ecosystem partners at every point in the supply chain to ensure that wherever possible, we are enabling the reduction of resource and energy use in plastic production, maximizing the potential of waste recovery and facilitating recycling.

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Sustainability - Labels & Packaging

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Designing for recyclability

Designers - Avery Dennison

Creative Manager Rebecca Worth considers how designers can be truly sustainable

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 transparency food and drink packaging

Labels: A small part of packaging, a critical contributor to PET recycling

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eco-design

The value of embedding Eco-Design

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floating farm

Reducing the footprint of Floating Farm

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PET recycling

Crafting adhesives for easy recycling

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Extending the product life

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New innovations that keep food fresh without contaminating the recycling process

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Future of Plastics - Avery Dennison
locally grown

Design cues for a locally grown food brand

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Enabling the afterlife

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Zero Waste - Avery Dennison

Discover the drivers and trends leading businesses towards zero waste

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rPP - Avery Dennison

Mechanical Recycling, Chemical Recycling, and Bio-based Solutions Explained

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rRange

rRange: Closing the loop with recycled content

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Sustainability - Compost - Avery Dennison

The future of composting

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compostable

Wait - what's 'compostable', exactly?

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Close the loop ↑