• The EU Deforestation Regulation (EUDR)

    Driving deforestation-free packaging

The EU Deforestation Regulation (EUDR) ensures that products placed on the EU market do not contribute to global deforestation. For the labeling and packaging industry, this means that paper-based materials must be traceable to the plot of land where the raw materials were harvested.


 


EUDR: Current requirements and what they mean for our products



June 2026

Following the European Commission's December 2025 amendments to introduce targeted simplifications to the EUDR, additional documentation was published at the end of April 2026. This updated framework provides significant relief by reducing requirements throughout the value chain.

What is now officially confirmed:

EUDR timeline:

  • Medium-sized and large companies (all products): The EUDR applies from Dec. 30, 2026.
  • Micro and small enterprise companies (paper products): The EUDR applies from Dec. 30, 2026.
  • Micro and small enterprise companies (cacao, coffee, palm oil, cattle, rubber and soy products): The EUDR applies from June 30, 2027.


Simplified due diligence requirements


The 2026 EUDR documentation confirms that due diligence remains the responsibility of first operators — the companies that first place relevant products on the EU market. As a result, data management requirements throughout the value chain are being streamlined.

For products supplied by Avery Dennison, due diligence will already have been conducted upstream where required. Downstream operators are generally not required to conduct new due diligence or submit additional due diligence statements (DDS) for these products. Accordingly, Avery Dennison will provide DDS reference numbers for transactions where we act as first operator.

Reference number management
Avery Dennison will send you valid DDS reference numbers for all applicable product lines as and when they are required.

Important: While your obligations related to EUDR due diligence information and DDS reference numbers provided by Avery Dennison have been greatly reduced, you remain responsible for certain EUDR requirements, including, for example:

  • Registration within the European Commission’s official digital registry (TRACES)
  • Collection and retention of supplier and customer information

Quick facts



Cut-off date
Products harvested from land deforested after Dec. 31, 2020 cannot be sold in the EU.
 

Traceability requirement
Materials placed on the EU market must be traceable to the plot of land where the raw materials were harvested.


Scope
For Avery Dennison, the primary EUDR focus is paper-based labels. Film-based labels, even with a paper liner, are not in scope.


System simplified
Most brands now act as downstream operators. They will not receive any DDS numbers unless their supplier is a first operator.


Inventory security
Products placed on the market before the 2026 deadline are generally treated as outside the scope of the new requirements, helping protect existing inventory and transition planning.


Penalty risk
Non-compliance can lead to fines of at least 4% of an operator's annual EU turnover.

Have questions about EUDR?

Our detailed FAQ page is your go-to resource for specific, reliable information. Find the right answers for your business and ensure a smooth transition.

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EUDR FAQs

Official resources

For the full legal text, complete list of Harmonized System (HS) codes and additional resources, see the official European Commission EUDR page.

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Official resources

Stay updated

Keeping up with legislative changes and figuring out what you need to do can be a challenge, but we’re here to help. We’ll keep you updated as the regulation takes shape and work with you to develop packaging that supports the goals of the EUDR as well as your business.

Sustainability news

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Get in touch:

Got questions? Feel free to contact your local Avery Dennison representative or reach us through our contact page.

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Get to know other regulations:

The EUDR is just one of many current and upcoming regulations driving sustainability in packaging within the EU.

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Additional resources

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The Packaging and Packaging Waste Regulation (PPWR)

The Packaging and Packaging Waste Regulation, which supports the EU’s goal to become climate neutral by 2050, became law in 2025. We discuss how it impacts your labeling choices.

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Sustainable labeling solutions guide

We’ve pioneered a wide range of solutions that improve recyclability, enable packaging reuse, and reduce consumption of natural resources. View them all here.