rRange | Avery Dennison

The rRange

Where print quality and sustainability meet

The labels in our rRange portfolio combine excellent print quality with impeccable eco-credentials. Made with specially selected materials from post-consumer waste streams – and even agricultural byproducts – this collection puts sustainability targets within reach.

Made from recycled materials, suited to your needs

Whether you’re looking for a label for a bottle of biodynamic merlot, something to complement a tube of moisturizer or a solution that’s approved for food contact, you can find it in our rRange.

rMC: Made from 30% or 100% recycled content, rMC paper facestocks have a striking semi-gloss appearance and offer excellent print quality with digital, conventional and thermal transfer printing.

rDT Paper: The first uncoated direct thermal paper label made with recycled content, rDT Paper is suitable for the transportation, logistics, e-commerce and retail sectors. Ideal for sustainability-focused brands, it has the same appearance, conversion, printability and barcode readability as standard grade alternatives.

rDT Film: Our first direct thermal film made with recycled content, rDT PP70 is a great option for those looking to switch from direct thermal printed variable information labels made with paper to a filmic solution. rDT PP70 enables recycling of HDPE and PP packaging, plus it offers a lower carbon footprint and the same converting performance, DT printability, and barcode readability as standard non-recycled PP.

rVellum: An uncoated thermal transfer paper label construction, featuring a facestock made with 100% recycled content and a liner made with 15% recycled content, which helps reduce environmental impact while delivering performance comparable to standard vellum products.

rPP: Requiring 99% less fossil fuel materials to manufacture, rPP is bringing polypropylene labeling closer to circularity. Mechanically recycled rPP offers good printing quality and is similar to standard cavitated film. The properties of chemically recycled rPP – which is approved for food use – are identical to those of standard film.

rPE: Great for curved substrates and squeezable containers, rPE is a smart choice for companies trying to avoid fossil fuel-based products. rPE Top White, for example, is made with 100% recycled content. Products in this line offer good printing quality with digital and conventional inks, and have an authentic look thanks to a less uniform appearance.

AD BioRenew: Made using 99% bio-circular content, AD BioRenew PP and PE films help brands reduce their carbon footprint and fossil fuel consumption and make labels more circular. Since they have properties and appearance comparable to virgin PP and PE, they can be recycled in the same streams as standard PP and PE films, plus they are approved for direct food contact.

Recycled wine labels: Raise a glass to wine labels made with recycled content, post-consumer waste and innovative materials, like the grape skins used in our rCrush range, which offers sturdy texture and workability. Everything in the rNaturel Blanc and rGranit Blanc line is made with 100% recycled content, while our wood-flecked rFleury labels contain at least 30% recycled fibers. When you need something sophisticated, consider the Graduate Collection labels, which feature 50% recycled content and are made in collaboration with sustainable paper supplier Gmund.