Join us at Labelexpo Europe 2025

Since inventing the first self-adhesive label in 1935, we’ve been partnering closely with our customers to shape the future through craft, curiosity and a relentless drive to innovate.

This year, as we celebrate 90 years of Making Possible™, we invite you to come and explore what’s next at Labelexpo 2025. Discover how we connect the physical and digital, design for sustainability, and deliver smart solutions to meet the evolving challenges of your industry.

And as we look ahead to the next 10 years, we envision a connected world — where packaging becomes an even more powerful and intelligent platform for data, engagement and circularity.

Together, we’re expanding the possibilities beyond what you need today to what the future will bring us tomorrow.

This is a century of Making Possible.
The next chapter has already begun.

Visit our booth

Fira Gran Via, Barcelona 16-19 September 2025 Booth 3E61

Enabling packaging recycling and reuse

Speak with our experts and see live demos showcasing our latest innovations in HDPE, PET, glass, paper and cardboard, designed to make packaging easier to recycle and reuse. Experience materials at every stage of the recycling process and watch our labels release cleanly in real time.

Retail store

Step into our retail showcase to explore sustainable, sensorial and innovative packaging. Discover prototypes from our core and premium collections featuring recycled content, alternative fibers, thinner materials and luxurious finishes. Explore our RFID-powered reuse station for real-time inventory insights.

Improving patient safety

Explore our pharma solutions designed to enhance reliability, traceability and sustainability. See labeling prototypes on syringes, vials, auto-injectors and more, and experience live RFID and NFC demos that highlight how our solutions support patient safety and circular packaging.

RFID — from production to purchase

Discover the benefits of RFID across the supply chain with our interactive 3D model. Experience factory, distribution and retail operations through a miniature store setup, complete with self-checkout and anti-theft solutions.

Enabling traceability and connectivity

Explore our interactive display featuring automotive and EVB solutions. Check out label prototypes on car parts and experience RFID in action with our 3D-printed EVB battery demo, showcasing how labels enable traceability, real-time tracking and connectivity to vehicles.

AD Procerta™

Discover Avery Dennison’s ISO/IEC 17025*-accredited label testing lab, AD Procerta, providing material testing for demanding applications. Experience live rub tests and a demo video that highlight our customized testing solutions, helping printers, converters and brands save time and reduce risk.

*Registration number L702, RvA Netherlands