Events

Join Avery Dennison experts for a series of focused sessions on the latest in labeling innovation, sustainability and connectivity. From hands-on Label Trail tours to deep dives into RFID technology and digital product passports, discover practical insights and emerging trends shaping the label industry.

Label Trail

Join Avery Dennison on The Label Trail, a unique, guided experience at Labelexpo Europe 2025, where you'll explore the complete label production process from start to finish.

Sessions: 3 tours per day over 4 days — 60 min/tour

Exploring RFID chip technology

Discover the latest innovations in RFID chip technology and their applications in the label industry.
Gain insights on RFID tag essentials, such as hard or inlay, wet vs. dry.
Understand RFID tag frequencies and behaviors.

Location: CC3 — Room 3.14

Time: 10:00-10:30

Speaker: Gustav Sandstrom, Director Intelligent Labels Sales & Business Development EMENA, Avery Dennison

Demystifying Digital Product Passport (DPP)

Digital product passports (DPP) are set to revolutionize how products are tracked, labeled and managed their entire life cycle, with label converters playing a critical role in this transformation. Gain a clean understanding of what DPP is, why it matters and how it can support traceability, transparency and circular economy goals.

Time: 11:00-11:30

Location: Hall 7 — Booth 7B15

Speakers: Sophia Savvides, Avery Dennison and Dr. Vlad Sljapic, Graphimecc

Materials

Types of packaging

Digital

Tools

Services

Events

Label Trail

Exploring RFID chip technology

Demystifying Digital Product Passport (DPP)

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