Avery Dennison to showcase 90 years of Making Possible™ and the future of packaging innovation at Labelexpo 2025

Sept. 16-19, 2025 | Barcelona | Booth 3E61

At Labelexpo Europe 2025, Avery Dennison will mark 90 years of “Making Possible” by showcasing how its materials science and digital identification solutions continue to unlock new value for customers across the value chain.

The company’s exhibit will be headlined by a keynote appearance from President and CEO Deon Stander and will feature breakthrough solutions addressing some of today’s most urgent business challenges. The booth will also offer a bold look into the next decade of innovation — from advances in circular packaging and intelligent labels to breakthroughs that will drive sustainability efficiency, shelf appeal and performance.

Helger Reitsma, vice president of marketing, Label and Packaging Materials EMENA at Avery Dennison, commented:

Labelexpo is a world-class stage for showcasing the best of our industry, and we’re proud to mark our 90th anniversary by sharing how our innovations are helping customers stay ahead. Whether it’s rethinking materials for a more circular future, enabling connectivity and creativity in packaging and beyond, or simplifying complex compliance demands, we’re focused on unlocking new possibilities by connecting the physical and digital to solve some of the world’s most complex challenges.

Avery Dennison’s Booth 3E61 will include:

Helping customers navigate circularity

The booth will bring the science of packaging recyclability and material reuse to life, showcasing solutions for every packaging format. Through real-time demonstrations, visitors will see how innovations like label release technology make it possible to recycle and reuse materials more effectively, helping brands stay ahead of tightening legislation and rising consumer expectations. Innovations on display include:

AD CleanFlake™ for PET
AD CleanGlass™ for glass
AD CleanFiber™ for paper and cardboard
Film label solutions for HDPE

Packaging that captivates on shelf and connects with consumers

A dedicated retail zone will spotlight packaging innovations designed to boost shelf appeal and drive consumer engagement, including the newest luxury materials from Avery Dennison’s Infinity and Sensorial Collections as well as demos featuring RFID and NFC solutions.

Powering visibility from source to shelf

An interactive display will show how RFID technologies deliver end-to-end transparency, enabling real-time tracking from production to point-of-sale and helping businesses optimize operations and reduce shrink.

Driving compliance and safety

Avery Dennison will also present its latest functional material and RFID solutions for automotive and EV batteries supporting greater traceability and connectivity. For the pharmaceutical sector, solutions are designed to improve patient safety and meet strict regulatory standards through improved product authentication and supply chain visibility.

Visit Booth 3E61 to experience 90 years of innovation — and the next chapter of Making Possible.

Media contact

Marit Meelis | lpm.eu.pr.inquiries@eu.averydennison.com

Media resources

Download press kit here

About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. We design and develop labeling and functional materials, radio-frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and offerings that enhance branded packaging and carry or display information that improves the customer experience. Serving industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2024 were $8.8 billion. Learn more at www.averydennison.com.

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Avery Dennison to showcase 90 years of Making Possible™ and the future of packaging innovation at Labelexpo 2025