Avery Dennison | AD CleanFlake™ technology | Avery Dennison

What if there was a label that would make it easier to recycle all types of PET and HDPE packaging? Our AD CleanFlake™ adhesive technology and portfolio of high-performing film labels can help you meet your sustainability goals while simplifying operations, reducing costs and filling orders faster — all with a single solution.

Recycling made simple,
without compromise

AD CleanFlake supports the recycling of rigid plastic packaging and offers a comprehensive portfolio of film labels for all kinds of packaging — including PET, HDPE, PP, metal and glass. It’s your all-in-one solution to help you meet your sustainability goals with ease.

With AD CleanFlake, there’s no need to stock separate labels for recyclable plastic packages. During PET recycling, the adhesive deactivates so the label cleanly separates, leaving the PET flakes free of contamination. For HDPE, the labels are fully released during the recycling process. Both for PET and HDPE, AD CleanFlake received RecyClass Technology Approval for full compatibility with the recycling process. This approval from RecyClass demonstrates that CleanFlake meets leading industry standards.

Turn your packaging into a recycling success story

AD CleanFlake is a breakthrough technology developed by Avery Dennison that supports recycling of PET and HDPE packaging through one solution. It helps brands meet their sustainability targets, stay compliant and boost recycled plastic availability. Recognized by RecyClass, EPBP, and APR, AD CleanFlake is an industry benchmark for sustainable innovation.

Choose a label solution that works for you

Exceptional convertibility, adhesion and clarity — it’s all here and for all applications. With no adhesive bleeding or water whitening, AD CleanFlake offers you best-in-class print quality to bring your brand to life with eye-catching shelf appeal. The perfect option for labeling food, beverage, home and personal care packaging, AD CleanFlake is available in a wide range of diverse films — including PP Silver, direct thermal film for PET trays.

Simplify your operations and reduce complexity

As your all-in-one solution, AD CleanFlake is a general purpose adhesive that can be applied on PET, HDPE, PP, metal and glass packaging to optimize efficiency and lead times while also reducing the volume of material you have to transport and store.