Avery Dennison | AD CleanFlake™ technology | Avery Dennison

What if there was a label that would make it easier to recycle PET and HDPE packaging? Our AD CleanFlake portfolio of high-performing film labels can support your sustainability goals while simplifying operations, reducing costs and filling orders faster — all with a single solution.

Recycling made simple,
without compromise

AD CleanFlake supports the recycling of rigid plastic packaging and offers a comprehensive portfolio of film labels for all kinds of packaging — including PET, HDPE, PP, metal and glass. It’s a versatile solution that supports your packaging sustainability initiatives.

With AD CleanFlake, there’s no need to stock separate labels for PET and HDPE recyclable packaging. During PET recycling, the adhesive deactivates so the label cleanly separates, leaving the PET flakes free of contamination. For HDPE, the labels are fully released during the recycling process.

AD CleanFlake has received RecyClass Technology Approval for full compatibility with both PET and HDPE recycling processes, demonstrating alignment with leading industry standards.

Turn your packaging into a recycling success story

AD CleanFlake is a breakthrough Avery Dennison technology designed to support recycling of PET and HDPE packaging with one versatile solution. It helps brands support their sustainability targets, stay compliant and maintain access to high-quality recycled plastic streams. Recognized by RecyClass, EPBP and APR, AD CleanFlake is considered an industry benchmark in recycling-compatible label design.

Choose a label solution that works for you

Exceptional convertibility, adhesion and clarity comes standard for all applications. With no adhesive bleeding or water whitening, AD CleanFlake offers you best-in-class print quality and strong shelf appeal. Ideal for food, beverage, home and personal care packaging, it's available in a wide range of films — including Silver PP film, direct thermal film for PET trays, and PE film for easier dispensing on squeezable, complex and large PET packaging.

Simplify your operations and reduce complexity

As your all-in-one solution, AD CleanFlake is a general purpose adhesive that can be applied on PET, HDPE, PP, metal and glass packaging to optimize efficiency and lead times while also reducing the volume of material you have to transport and store.