Avery Dennison becomes first label manufacturer to enable rigid plastic recycling across its film portfolio with next generation AD Cleanflake™ technology

MEDIA CONTACT

Avery Dennison Label and Packaging Materials EMENA
Marit Meelis
Marit.Meelis@eu.averydennison.com

OEGSTGEEST, The Netherlands - August 9, 2022 – As brands and converters seek solutions to increase the circularity of plastic packaging, Avery Dennison Label and Packaging Materials has removed a key obstacle to plastic recycling with the introduction of next generation AD CleanFlake™ technology. Already a leader in enabling recycling for PET plastics, this breakthrough innovation now extends the benefits of CleanFlake™ technology to our core film portfolio, combining with our HDPE recycling compatibility. With the next generation AD CleanFlake™ Portfolio, Avery Dennison becomes the first label manufacturer to enable rigid plastic recycling across its film portfolio, providing brands and converters solutions that support recycling processes without compromising performance to meet sustainability goals.

AD CleanFlake™ technology is recognized by the Association of Plastic Recyclers, European PET Bottle Platform and Recyclass, for enabling recycling by working with the rigid plastic recycling processes to either remove cleanly (PET) or stay with the package (HDPE), resulting in good quality flakes, the conservation of virgin resources, and less landfill waste. The AD CleanFlake™ Portfolio delivers these benefits for both PET and HDPE plastics, creating the potential to divert over 200 billion rigid plastic bottles and containers from landfills.

“This is an important step forward in using innovation to advance the circular packaging economy without compromising performance,” said Pascale Wautelet, Vice President Global R&D, Avery Dennison Label and Graphic Materials. “Brands are actively seeking solutions to help them advance their sustainability initiatives and our AD CleanFlake™ Portfolio significantly expands the applications for this groundbreaking technology.”

The AD CleanFlake™ technology goes beyond enabling recycling by delivering outstanding performance on adhesion, clarity, and conversion. For converters, the adhesive features excellent water whitening and bleeding resistance. Brands benefit from striking print quality that supports bold designs and contributes to shelf appeal.

AD CleanFlake™ will be available in Europe in September and North America by the end of the year. For more information on the AD CleanFlake™ Portfolio, visit label.averydennison.com/cleanflake

About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs more than 35,000 employees in more than 50 countries. Reported sales in 2021 were $8.4 billion. Learn more at www.averydennison.com.

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Avery Dennison becomes first label manufacturer to enable rigid plastic recycling across its film portfolio with next generation AD Cleanflake™ technology

MEDIA CONTACT