The European Commission and companies across Europe have ambitious plans to fight climate change. Brands are increasingly focused on enabling the recyclability of their packaging, to both meet their own sustainability goals and fulfill the requirements of legislation like the Packaging and Packaging Waste Regulation (PPWR).
At Avery Dennison, we’re not only working to ensure that our products contribute to positive environmental change, but also doing what we can to enable our partners to contribute as well. We therefore take the challenges faced by our customers into account and strive to develop more sustainable solutions that are as easy as possible for them to adopt.
Two of our partners who’ve taken big steps to make their packaging more sustainable are our customer, label printer All4Labels, and Kao, a leading Japanese manufacturer of household, beauty, and personal care products whose portfolio includes brands like Bioré, John Frieda, and Curél. One way they’re doing this is with AD CleanFlakeTM, our award-winning label materials that enable recycling of PET and HDPE packaging while delivering uncompromised performance.
Challenged to improve recyclability
Incorporating sustainable solutions is the norm at All4Labels. “We always prioritize sustainability in our operations and in our solutions so that we can make a real contribution to collective progress,” says Gabriela Neves Ferri, All4Labels VP Global R&D and Sustainability. “We invest in R&D to guide our label development and help our customers make sustainable choices based on real data, showing how we can combine forces to realize big potential benefits.”
