The Graduate Collection: Premium textures for sustainable wine and spirit labels

Introducing a new line of uniquely textured papers from Avery Dennison and Gmund.

The Graduate Collection

Interested in exploring the look and feel of the Graduate Collection? Visit M_use, the designer community platform, to learn more and request your complimentary samples.

Avery Dennison, the global leader in materials science and manufacturing, has partnered with Gmund, the paper mill known for premium embossing, to release a new collection of highly decorative papers, made from 50% post-consumer waste, for distinctive wine and spirit labelling solutions.


For brands with a story ready to jump off the bottle, the newly released Graduate Collection offers sustainably sourced, premium label papers with highly decorative embossing. 

“We worked closely with Gmund to create textures that reflect the feeling of exploration and adventure that comes from graduating one chapter of life and starting a new one.” says Monda van Eijl, Senior Product Manager Wine & Spirits at Avery Dennison. “The collection gives brands a new, distinctive way to enrich the story they tell on their label and signals the premium quality of the product inside.”

The Graduate Collection introduces three white, uncoated matt wood-free papers for wines, spirits, cosmetics, food, and drink. 

  • rSiena Bianco - Eye-catching embossing with a unique geometric design

  • rSorbonne Blanc - Nature-inspired embossing with ripples like flowing water

  • rOxford White -  Canvas embossing that evokes thoughts of vintage books

The papers have an excellent whiteness level and print quality in offset and UV Flexo printing. The collection is available in low minimum order quantities for small batch production. 

Sustainably Sourced Materials 

Made of 50% post-consumer waste, the papers in the Graduate Collection have been designed to not only be beautiful, but also sustainable. The papers are Gmund ECO certified, which requires them to be manufactured following the novel ecological standards enforced by the paper mill. The four pillars of this Gmund Environmental Charter are: 

  • Water - Recycled water is collected and reused several times in the manufacturing process, reducing water consumption by up to 70%

  • Raw Materials - FSC® certified papers created with sustainably sourced materials

  • Waste - All production waste is separated and, whenever possible, recycled

  • Energy - Up to 75% of energy is produced without CO2 emissions through use of natural resources of production such as waterpower and heat recovery

Samples Available on M_use 

The Graduate Collection was created with bold designers in mind. The unique textures and versatility of the materials opens the door to new, imaginative branding opportunities. “The Graduate Collection has an excellent print quality that enables brands to create eye-catching details with hot foil, screen printing, debossing, and embossing.” says Monda, “This is combined with a whiteness level that gives designers free reign with their creativity.” 

As a design-focused innovation, the Graduate Collection made its debut on M_use, Avery Dennison’s designer community platform championing “Materials in Use”. M_use is a space to showcase creative label solutions, and the materials and designers behind them. By connecting inspiring designers and brands, M_use is driving more intuitive and relevant solutions in the food, drink, wine and spirits industries. 

Explore the Graduate Collection on M_use to learn more and to request your complimentary samples. 




About Avery Dennison

Avery Dennison (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identifcation (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs more than 30,000 employees in over 50 countries. Reported sales in 2019 were $7.1 billion. Learn more at