Home + Personal Care

Home and personal care products cover an extensive range of items requiring equally varied kinds of packaging: Rigid and flexible. Ideally, multi-functional. And in sizes that pass must aiter at airport security, please. All in all, consumers want more functionality—and they want it to be affordable.

Avery Dennison solutions deliver the just-right balance of standout shelf appeal and dependable, consumer-pleasing performance, backed by a team of technical and design experts who know this segment and digging into a challenge.

Visual Communication 
Competing on the shelf with dozens of other products, home and personal care packages only get a few seconds to shine. So your label has to stand out, too. Our long experience in supplying the home and personal care segment has given us the expertise to work closely with label designers, making sure they have the platform and production choices to put the best and most eye-catching brand image forward. We offer a range of traditional, contemporary and specialty papers and films for telling your brand story, and our intelligent label solutions offer captivating ways to take the conversation deeper once you’ve caught a consumer’s eye.

Functional Performance 
Our products handle function as gracefully as form. They work with the extensive range of formats that fit the requirements of the health and personal care segment— across cartons and containers, bottles, pouches, wipes, aerosols and more, often with specific innovations for those formats. As the pioneers in the pressure-sensitive industry, we continually advance our materials and adhesives to ensure that our solutions are fit for purpose and future-ready. And our technical teams are always on standby to help create custom solutions to suit unique needs.

Reclosure labels for home & personal care


Silver & Gold portfolio

Case Study

High clarity, high efficiency labelling for Nivea

Case Study

When the brand is Flawless™, the packaging has to be, too.

Case Study

AYRES, Digitally Created Pearlescent Labels Showcase Latin Sophistication


AeroDress™ Technology