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Avery Dennison first to receive RecyClass Technology Approval for thermoform PET trays with AD CleanFlake™ portfolio


 

Avery Dennison first to receive RecyClass Technology Approval for PET trays with AD CleanFlake™ portfolio

New AD CleanFlake™ Chilled adhesive expands the portfolio to chilled environments, supporting PET tray design for recycling as the packaging industry prepares for PPWR requirements.

OEGSTGEEST, The Netherlands – October 20, 2026 – Avery Dennison Corporation (NYSE: AVY) today announced it has received RecyClass Technology Approvals for pressure-sensitive labels (PSL) on PET trays, a market first. The approvals cover the AD CleanFlake™ Thermal PP White (S7000ER) and the newly introduced AD CleanFlake™ Chilled Thermal PP White (C7010ER) technologies. The approved technologies have been evaluated and confirmed as fully compatible with both clear transparent and colored transparent PET thermoforms recycling streams within existing European recycling processes. 

A major highlight of the approval is the newly developed AD CleanFlake Chilled adhesive, designed specifically for PET trays in chilled environments. Offering high-tack performance at low temperatures and compatibility with air-blown dispensing, this solution addresses one of the most common applications in the food market. The AD CleanFlake Chilled Thermal PP solution enables converters and brand owners to seamlessly transition from paper to film labels while using the same direct thermal printing technology.


 

Avery Dennison’s AD CleanFlake™ portfolio receives RecyClass Technology Approval, enabling more efficient PET plastic recycling for brands


 

These first-to-market approvals for PET trays mark a significant step forward for the packaging industry as it adapts to the European Union's Packaging and Packaging Waste Regulation (PPWR). By selecting RecyClass-approved label technologies, consumer packaged goods (CPG) brands and converters can support the design-for-recycling performance of PET trays as they prepare for PPWR requirements. Depending on the design and configuration of the complete package, this may contribute to achieving a high RecyClass recyclability classification, including potentially class A. 

Furthermore, using components that meet RecyClass Design for Recycling (DfR) Guidelines may contribute to lower Extended Producer Responsibility (EPR) fees in countries where eco-modulation applies.


 

“Our AD CleanFlake portfolio was developed 13 years ago to enable PET bottle recycling, and we are proud to announce that it also continues to be a solution designed to be compatible with PET thermoforms recycling processes. This approval showcases our leadership in bringing to market solutions designed to help customers prepare for upcoming recyclability requirements without compromising on convenience, flexibility and performance.”


 


According to RecyClass guidelines and EN 18120-5 requirements, labels on PET thermoforms must cleanly detach during caustic hot washing, leaving no significant adhesive residue on the tray. The AD CleanFlake portfolio’s releasable adhesive system is designed to allow labels and adhesives to separate efficiently from the PET package during the recycling process. This helps reduce contamination and supports the yield and quality of recycled PET (rPET) flakes. 

To learn more about Avery Dennison's film portfolio and AD CleanFlake solutions for PET packaging, visit label.averydennison.com. The official Technology Approval letters can be viewed on the RecyClass website.


 

Media contact

Mirrijne Pluim

lpm.eu.pr.inquiries@eu.averydennison.com

Media resources

Download the press kit here

 

About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste and mitigate loss, advance sustainability, circularity and transparency and better connect brands and consumers. We design and develop labeling and functional materials, radio-frequency identification (RFID) inlays and tags, software applications that connect the physical and digital and offerings that enhance branded packaging and carry or display information that improves the customer experience. Serving industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2025 were $8.9 billion. Learn more at www.averydennison.com.