Avery Dennison releases latest CleanFlake™ label materials



Media Contacts
Avery Dennison
Mirrijne Pluim


OEGSTGEEST, The Netherlands - June 22, 2021 - What began as a breakthrough solution for PET plastic bottles can now make PET packages in a range of markets more recyclable: today Avery Dennison announced the latest iteration of its award-winning CleanFlake™ filmic label materials, which are now suitable for PET packaging in food, home and personal care and other segments in addition to beverages.


With new adhesive technology and a best-in-class topcoat, CleanFlake™ now helps more PET packages in more market segments complete the recycling process, with printability and performance equal to conventional label constructions.

"More than ever, CleanFlake helps brands keep the promise of PET. Companies that use PET packaging no longer have to choose between true recyclability and outstanding performance when it comes to their labels. We are closing the gap between CleanFlake materials and conventional, general purpose label materials. For companies that care about recyclability, the question now is not why they would use CleanFlake, but why they wouldn’t," said Avery Dennison product manager Mariya Nedelcheva.


First introduced in 2013, CleanFlake™ technology solves a critical problem in PET plastic recycling by helping to ensure that a label’s adhesive stays with the label and not on the package, so that all label material fully detaches during the recycling process. The resulting washed PET flakes can then be recycled into new PET packaging. Flakes that are otherwise contaminated by conventional label materials must be downcycled or sent to landfills or incinerators.

Engineered for printability and performance

With a new proprietary adhesive, SR3011N, CleanFlake™ materials look and perform like any other self-adhesive label material. An upgrade to a best-in-class topcoat provides outstanding printability, and CleanFlake™ materials are designed to deliver fast, flawless application on high-speed labeling machines. CleanFlake™ facestocks offer the same attractive, “no-label” look as comparable Avery Dennison materials. 

Products in the CleanFlake™ portfolio comply with Petcore guidelines for trays and are certified by Institut Cyclos-HTP. Endorsement by the European PET Bottle Platform (EPBP) is pending.


“We are proud to offer a solution that helps keep PET plastic containers out of the waste stream and helps to increase the global supply of rPET. Our CleanFlake portfolio is one more way we’re helping to build a circular economy in Europe and around the world," said Avery Dennison’s Mariya Nedelcheva.




Information about products in the CleanFlake™ portfolio can be found at cleanflake




About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio-frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2020 were $7 billion. Learn more at www.averydennison.com.