First introduced in 2013, CleanFlake™ technology solves a critical problem in PET plastic recycling by helping to ensure that a label’s adhesive stays with the label and not on the package, so that all label material fully detaches during the recycling process. The resulting washed PET flakes can then be recycled into new PET packaging. Flakes that are otherwise contaminated by conventional label materials must be downcycled or sent to landfills or incinerators.
Engineered for printability and performance
With a new proprietary adhesive, SR3011N, CleanFlake™ materials look and perform like any other self-adhesive label material. An upgrade to a best-in-class topcoat provides outstanding printability, and CleanFlake™ materials are designed to deliver fast, flawless application on high-speed labeling machines. CleanFlake™ facestocks offer the same attractive, “no-label” look as comparable Avery Dennison materials.
Products in the CleanFlake™ portfolio comply with Petcore guidelines for trays and are certified by Institut Cyclos-HTP. Endorsement by the European PET Bottle Platform (EPBP) is pending.