Avery Dennison introduces three new papers made from 100% recycled fibers to expand its range of premium sustainable labels

New papers - wine labels


Labels & Packaging Materials
Chiara Tomasi
Wine & Spirits Market Development

OEGSTGEEST, NETHERLANDS - NOVEMBER 3, 2021 - Avery Dennison, an industry leader in sustainable label materials, has introduced 3 white, uncoated papers made from 100% recycled fibers. This expands the company’s portfolio of post-consumer recycled materials to offer premium solutions for wine, spirits, food, and beverage.


Industry regulations, company environmental policies, and consumer demands all contribute to the rising need of sustainable label and packaging solutions. Avery Dennison’s offers a portfolio of papers, films, and liners made from recycled content that can help businesses reach their sustainability targets. 

For an attainable approach to sustainable packaging, brands and converters need access to a diverse range of label solutions that align with the application needs of different products, such as high volume printing and premium textures. Avery Dennison has invested in recycled materials with a broad range of structure, thickness, and pattern complexity to ensure companies can find a sustainable label solution that fits their product positioning. 

Three new white papers made with 100% recycled fibers 

Avery Dennison is expanding their sustainable label portfolio with the launch of three papers made with 100% recycled fibers. These white, uncoated wood-free papers offer a similar look, feel, and performance as conventional alternatives and all feature wet strength treatment. 

These new papers are especially suited for wine, spirits, craft beer, premium food and beverage, and cosmetics. 

  • rNaturel Touch Craft:  Thick paper with a cotton-like texture for a craft, traditional look. 

  • rNoble Blanc - Matt paper with a felt marked finish that’s excellent for high volume printing.

  • rSable Blanc: Smooth, matt paper that’s excellent for high volume printing.  

Improved sustainability across the full label solution 

Combining the new recycled fiber papers with other sustainable solutions from Avery Dennison can further improve a product’s eco-credentials. Semi-gloss rMC paper is an efficient option for back labels and is made from 100% recycled fibers. Labels that require a strong ice bucket performance can use rPLUS underlaminate, made with 70% post-consumer recyclate, to make complex construction as sustainable as possible. 

Liner waste can be reduced by using rPET liners, made from 30% recycled materials, and by taking part in Avery Dennison’s label-liner recycling program, AD Circular

For information about Avery Dennison’s wide range of sustainable labeling innovations, visit label.averydennison.com/sustainability.




About Avery Dennison

Avery Dennison (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identifcation (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs more than 30,000 employees in over 50 countries. Reported sales in 2019 were $7.1 billion. Learn more at www.averydennison.com.