Collaboration is key.
Partnerships with experts in waste management, like CIRCPACK, can move us closer to a circular economy.
The process of recycling packaging is not a one size fits all approach. Every country has its way of collecting, sorting, and processing waste that frequently changes as new policy and legislation is passed. This complex world requires collaboration throughout the entire value chain so everyone involved, including brands, knows the latest recycling guidelines and local initiatives.
Companies such as CIRCPACK by the Veolia group, a global resource management company, deal with water and waste management activities. They play an important role in educating brand owners, retailers, and packaging companies on how to increase their packaging recyclability.
At Avery Dennison, we work closely with CIRCPACK to understand the local nuances and newest guidelines so that our R&D teams have the correct information to develop innovative, sustainable products.
Juliette Guérin, a senior consultant at CIRCPACK by Veolia, provides brands with expertise and certification on the recyclability of their packaging. She speaks to us about how she empowers brands with the tools and knowledge on recycling compatibility, the biggest recycling challenge for home and personal care (HPC) brands, and how partnerships with companies like Avery Dennison enable recyclability.
Juliette, how do you work with brand owners to advise, assess and create packaging using sustainable labels?