How carbon footprinting supports carbon reduction
Our customers are increasingly looking to better understand the environmental impact of the products they use and make more sustainable choices. One way to do this is by looking at a product’s carbon footprint, which indicates the total greenhouse gas emissions generated by a product over the course of its life. However, this data is not always accurate or even available.
To ensure that our own product footprint data is accurate and transparent, we developed a carbon footprinting tool in collaboration with Carbon Trust, a climate consultancy which has supported more than 3000 organizations worldwide on their journey to Net Zero.
This tool offers an accurate and thorough measurement of the impact of our products. It uses actual data from our operations and evaluates carbon and water footprints in line with international standards like PAS2050 and ISO-14067.
The tool also supports comparative product analyses, enabling customers to factor environmental impact into their purchasing decisions. For example, did you know that by switching to a thinner solution, you can reduce your overall carbon footprint up to 40%?
By providing accurate data and enabling the comparison of the carbon footprints of various Avery Dennison labels, the tool helps our customers make more conscious purchasing decisions and trust that they are truly reducing the carbon impacts of their decisions.
How we can all support carbon reduction
To achieve carbon reduction along the entire supply chain and ultimately achieve Net Zero, we and our suppliers, converters, and end users all need to take ownership and work together.
We’re doing our part by reducing emissions in our own operations and by offering our customers sustainable solutions as well as our carbon footprinting tool. We also offer competitive pricing to further support the switch to more sustainable alternatives.
Our customers can contribute by purchasing sustainable alternatives and by offering and promoting them to end users. They can help even further by making use of our footprinting data and supplementing it with data from their own operations, and by promoting our AD Circular program, which enables brands across Europe to recycle their used label liners.