Avery Dennison at The Battery Show 2025: Your all-in-one partner for EV battery solutions

OEGSTGEEST, The Netherlands — May, 19th, 2025

Avery Dennison will return to The Battery Show Europe 2025 in Stuttgart to showcase its latest innovations in pressure-sensitive adhesives and RFID technologies — designed to meet the evolving needs of electric vehicle (EV) battery manufacturers and OEMs.

Under the theme “Making Possible,” the company will present how its solutions connect the physical and digital to ensure safety, performance and longevity across the battery lifecycle. With a portfolio that spans bonding, insulating, protecting and tracking, Avery Dennison supports every layer of EV battery design — from cell to pack.

We’re focused on delivering solutions that help our customers meet the industry’s toughest demands,” said Martin Dolezal, Marketing Manager Automotive and Energy Storage. “Whether it’s enhancing thermal management, achieving digital traceability or reducing material impact, our technologies are built to perform in real-world conditions and ready for what’s next.”

Solutions on display will include:

Performance tapes: Electrical insulation and tailored venting films

Attendees will find out more about two key tape technologies essential to modern EV battery architecture, including electrical insulation films that deliver robust dielectric protection for critical components like cell connections, busbars, module plates and cooling ribbons. Designed as a high-performance alternative to coatings, these thin yet powerful films enhance thermal flow while meeting demanding electrical insulation needs.

Attendees will also discover the benefits of venting films that tackle one of today’s most complex battery challenges: balancing airtight protection with emergency pressure relief. These engineered membranes block moisture and particles under normal conditions — but when thermal runaway occurs, they release gas and heat while shielding neighboring cells.

Effective venting and insulation are essential for thermal control and system safety,” said Andrew Christie, Business Development Manager Automotive. “With growing complexity in cell-to-pack designs, we deliver reliable solutions that meet those functional and regulatory challenges.”

Label and packaging materials: Lightweight and sustainable innovations

New from Avery Dennison is a composite current collector — a PET film coated with a highly conductive metallized copper layer — offering a safer, lightweight alternative to traditional copper foil in anode applications. By reducing material mass and thermal risk, this solution enables easier processing, potential mileage gains and greater design flexibility for battery manufacturers.

Also featured are electrical insulation wrapping films made with up to 70% post-consumer recycled PET. These solvent-free solutions are available in single and dual-layer constructions, supporting enhanced safety and material flexibility. A range of color modifications and flame-retardant enhancements is also available for customers looking for customized performance.

Yongle: Next-generation PVC 2.0 low-VOC tapes

Avery Dennison Yongle will showcase its new generation of PVC 2.0 low-VOC tapes, engineered for automotive interiors and environments where low fogging, odor and emissions are required. Using a patented UV-cured hot melt adhesive and solvent-free coating process, the tapes eliminate low-molecular-weight plasticizers and leave no solvent residue.

As sustainability and interior air quality become higher priorities, our PVC 2.0 tapes provide OEMs with a future-ready solution,” said Lisa Zhuang, Senior Sales Manager Yongle EU. “They’re proof that innovation and responsibility can go hand in hand.”

Intelligent labeling: Connecting the physical and digital

With a growing need for traceability and supply chain transparency, Avery Dennison will also spotlight its RFID-enabled labeling solutions — designed to create a digital twin of the battery or component they’re applied to. As the world’s largest UHF RFID inlay manufacturer, Avery Dennison enables EV battery makers to unlock item-level tracking, support compliance and deliver full lifecycle visibility from cell manufacturing to pack integration and end-of-life.

Providing global coverage and local support, Avery Dennison combines material science expertise with forward-looking innovation to help customers meet the evolving needs of the EV battery industry.

Visit Booth 8-F70 to explore how Avery Dennison is helping shape the future of e-mobility.

Media contact:

Avery Dennison Label & Packaging Materials EMENA
Vittoria Giommi
vittoria.giommi@eu.averydennison.com

About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. We design and develop labeling and functional materials, radio-frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and offerings that enhance branded packaging and carry or display information that improves the customer experience. Serving industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2024 were $8.8 billion. Learn more at www.averydennison.com.

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Avery Dennison at The Battery Show 2025: Your all-in-one partner for EV battery solutions