Avery Dennison to showcase 90 years of Making Possible™ and the future of packaging innovation at Labelexpo 2025

Avery Dennison names Mariana Rodriguez new vice president and general manager, Materials Group EMENA

OEGSTGEEST, The Netherlands — September 1, 2025 — Avery Dennison Corporation (NYSE: AVY), a leading global materials science and digital identification solutions company, has announced the promotion of Mariana Rodriguez to vice president and general manager for Materials Group EMENA.

In this role, Rodriguez is responsible for implementing growth strategies for Materials Group EMENA, meeting its short and long-term business, financial and operating objectives, and identifying and cultivating new revenue streams.

Avery Dennison names Mariana Rodriguez new vice president and general manager, Materials Group EMENA

“Avery Dennison sees huge potential for growth in the EMENA region,” Rodriguez says, “and we are positioned to capitalize on opportunities here because we have the knowledge, experience, equipment and spirit of innovation needed to succeed. We continue to push boundaries in labels and packaging — including the solutions we will be showcasing at Labelexpo 2025 in Barcelona that drive circularity, enable traceability and enhance consumer experiences.” Rodriguez adds: “Materials Group EMENA is known for its materials science expertise and dedication to customer satisfaction. I will be leveraging our talented teams’ collective strength to achieve our goals for sustainable growth and profitability, while continuously improving our customer experience and collaborating together to innovate.”

Rodriguez has been with Avery Dennison since 2006, holding leadership roles across multiple Materials Group regions. Her experience spans the Label and Packaging Materials, Graphics Solutions and Performance Tapes businesses, where she has served in supply chain, procurement, marketing and general management. Most recently, she was vice president and general manager of Performance Tapes, Europe, and vice president and general manager of Graphic Solutions, North America.

Media contact

Marit Meelis | lpm.eu.pr.inquiries@eu.averydennison.com

Media resources

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About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. We design and develop labeling and functional materials, radio-frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and offerings that enhance branded packaging and carry or display information that improves the customer experience. Serving industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2024 were $8.8 billion. Learn more at www.averydennison.com.

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Avery Dennison names Mariana Rodriguez new vice president and general manager, Materials Group EMENA