Avery Dennison announces the first range of INGEDE12-certified paper label solutions for paper and cardboard packaging on the market

Building on a wide portfolio of innovative label solutions that enables the recycling of various packaging substrates, this paper label range supports and improves the yield and quality of paper and cardboard package recycling.

Oegstgeest, Netherlands [September 17, 2024] - Avery Dennison Corporation (NYSE: AVY), a global leader in materials sciences and technology, is thrilled to announce its first range of INGEDE12-certified paper label solutions. With this new range, Avery Dennison is advancing their mission to continuously develop solutions for brands that enable recycling for a more circular economy.

This range of paper label solutions uses a newly developed adhesive technology that cleanly screens out from pulp during the recycling screening process, resulting in higher quality output for new cardboard and paper production.

The range offers good print and conversion for a wide variety of use cases and industries. Solutions within the range include rVellum, Coated Paper, Thermal Eco and Thermal Top facestock combinations for both decorative labeling and variable information/barcode labeling options. In addition, rVellum facestock is made from 100% recycled materials, offering sustainable advantages such as reducing CO2.

To meet PPWR guidelines for packaging recyclability, all components of a packaging unit must meet certain design for recycling criteria. To ensure this range of label solutions meet this high standard, Avery Dennison submitted its label materials for independent testing using the INGEDE12 protocol and passed the European Paper Recycling Council (EPRC) requirements for recyclability.

“Paper and cardboard design-for-recycling guidelines and protocols are still in development, and will likely change in the future,” says Maarten Zubli, Marketing Manager Paper at Avery Dennison. “Still, we decided to certify our new paper label portfolio according to the INGEDE12 protocol. This is one of the most stringent protocols for label materials, testing product compliance against the recycling demands placed on the paper industry. The INGEDE12 certification shows our commitment to creating products that enable recycling without sacrificing performance, and that we’re doing so with the highest quality commitment in mind.”

To learn more read our leaflet or contact your local Avery Dennison representative.

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Mirrijne Pluim

About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. Our products and solutions include labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and a variety of products and solutions that enhance branded packaging and carry or display information that improves the customer experience. Serving an array of industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2023 were $8.4 billion. Learn more at www.averydennison.com.

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Avery Dennison announces the first range of INGEDE12-certified paper label solutions for paper and cardboard packaging on the market

Building on a wide portfolio of innovative label solutions that enables the recycling of various packaging substrates, this paper label range supports and improves the yield and quality of paper and cardboard package recycling.