Redefining what’s possible with our new Premium Labeling Materials swatchbook

Luxury, performance and sustainability. These are the demands driving today’s most creative packaging designs. To meet this need, we’re excited to introduce the newest edition of our Premium Labeling Materials swatchbook: a curated collection of high-performance, tactile materials designed to help you create labels that not only look incredible but also perform under most conditions.

Avery Dennison Premium Labeling Materials swatchbook 2025

Combining luxury and sustainability

Sustainability should complement your packaging, not limit it.

Today’s consumers expect brands to step up when it comes to sustainability, and we’re here to help them deliver. The new swatchbook showcases a selection of materials that help brands reduce their footprint, source responsibly, enable recyclability and satisfy demand for sustainable packaging. Featuring papers made from recycled and alternative fibers and agro-industrial by-products, they prove that responsible packaging doesn’t mean compromising on design.

Performance you can count on

Labels need to do more than just look good - they need to be functional. Whether it’s surviving condensation in an ice bucket, standing up to shifts in temperature during transit or staying intact in humid conditions, performance matters.

Our new swatchbook features materials engineered to perform in the most challenging environments. Nearly half of the portfolio offers exceptional wet opacity, ensuring that your labels remain crisp and legible no matter what. These adhesives deliver smooth application and durability, tackling risks like peeling, edge-lifting and wrinkling with ease.

This combination of aesthetics and reliability means your packaging can make a lasting impression everywhere – from cellar to shelf to the consumer’s hands.

A team that’s always here for you

Behind every label is a team of experts who are passionate about making your vision a reality. At Avery Dennison, we don’t just see ourselves as suppliers, but partners. Because we approach every challenge with curiosity, care and a commitment to finding the best solution for your needs.

See it to believe it

Ready to create something truly special? Explore the Premium Labeling Materials swatchbook and see how our materials can elevate your next project. From sustainable solutions to high-performance finishes, it’s the ultimate catalogue for bringing your packaging ideas to life.

To get yourself a copy of the swatchbook, connect with your Avery Dennison sales representative or Business Development Manager.

Materials

Types of packaging

Digital

Tools

Services

Redefining what’s possible with our new Premium Labeling Materials swatchbook