Zero Waste Beauty: Sustainable labels for beauty brands

Avery Dennison and Mucho show the possibilities of EcoDesign with new sample envelope for beauty and personal care 

Sustainable labels for beauty brands


Labels and Packaging Materials
Rebecca Worth
Creative Manager


Visit M_use, Avery Dennison’s designer community platform, to request your complimentary inspiration envelope.

OEGSTGEEST, Netherlands, October 26, 2021 — Avery Dennison, a leader in materials science and label technology, in collaboration with Mucho, a global branding agency, has released the new inspiration envelope: Zero Waste Beauty. This EcoDesign sample set features seven sustainable label solutions for beauty brands.


Sustainability is top of mind for the beauty community, with a rising demand for products that are sourced and produced with minimal environmental impact. Package design plays an important role in sustainable product development, offering multiple ways to reduce waste across the life of a product. EcoDesign practices can reduce the amount of materials used, can take advantage of recycled or renewable sources, and can select materials that enable convenient recycling post-use.

Avery Dennison’s commitment to sustainability has led to the development of paper, adhesives, and inks that provide a growing portfolio of label solutions that support EcoDesign without compromising on material look, feel, or print capabilities. 

To inspire beauty brands and designers interested in sustainable packaging, Avery Dennison has teamed up with Mucho, a global branding agency, and Favini, the renown Italian paper mill, to launch the Zero Waste Beauty envelope. 

The Zero Waste Beauty envelope offers a way to better understand the look, feel, print quality, and adhesion of sustainable solutions and see how design and materials come together to elevate a brand’s story. The envelope contains seven samples to peel and adhere to the packaging of choice. Featured materials include: CleanFlake™, Cotton Extra White, rPE, MarbleBase, rGranit, rPP, and PP195 reclosure.

Brands, designers, and other individuals curious about EcoDesign can receive a free Zero Waste Beauty envelope to explore the seven samples up close. The envelope can be requested on M_use, Avery Dennison’s designer community platform that focuses on “Materials in Use”. M_use connects designers, brands, and materials to drive more creative and forward-thinking label solutions. 


Learn more about the practices driving Avery Dennison’s sustainable material science in the company's Sustainability Glossary.


About Avery Dennison

Avery Dennison (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identifcation (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs more than 30,000 employees in over 50 countries. Reported sales in 2019 were $7.1 billion. Learn more at