Avery Dennison to inspire luxury packaging industry with the new edition of its Premium Labeling Portfolio


Premium Labeling Solutions - Avery Dennison


For press images or further information please contact:
Melda Simon

September 14, 2022 — Avery Dennison Label and Packaging Materials proudly launches its 2022 Premium Labeling Material Portfolio available now across Europe. The new swatch book aims to spark the creativity of the luxury packaging industry and enrich creative label design across sectors including Wine, Spirits, Craft beverages, Gourmet Food, Beauty and Fragrance.

Alongside a range of highly versatile and sophisticated luxury labeling solutions, produced specifically by Avery Dennison for leading drinks, food and beauty brands, the swatch book also features an extended range of sustainable solutions. The range of environmentally conscious, pressure-sensitive products provides greater utility for designers creating products in organic materials and will enable brand owners, designers and label converters alike to meet their sustainability goals, as well as maintaining their ability to deliver outstanding pack visual impact. 

To reflect the importance of sustainability in luxury packaging design, the Premium Labeling Material Portfolio features the very latest Fasson→ Premium Labeling Materials that feature 100% recycled fibres from the Avery Dennison Sustainable ADvantage portfolio, which empowers brands to reduce their environmental footprint, satisfy consumer demand, increase recyclability and help themselves stay ahead of government regulations. 

Materials span a range of classic, contemporary and specialty papers. Some features of the new swatch book include:

  • Fasson® rNoble Blanc FSC®: a white, uncoated premium paper made from 100% recycled FSC® certified fibers featuring wet strength and fungicidal treatments to make sure the label remains pristine in humid environments like the cellar.

  • Fasson® Cotton White: the most iconic paper in the Fasson® portfolio combining sustainability and luxury which can be used for all high-quality items including wines and spirits, gourmet and luxury beauty products.

  • Fasson® rCrush Citrus FSC®: an uncoated, matt, smooth  paper made from 15% by-product from juice production, 40% post-consumer recycled fibers and 45% virgin wood pulp. 

The Premium Labeling Material Portfolio also highlights the latest developments in digital ID technologies. These enable brands to incorporate small electronic tags into their product labels to provide consumers with direct interaction and new experiences. The tags also contain powerful anti-counterfeiting and product verification features much prized by premium and luxury brand owners.

Vladimir Tyulpin, Avery Dennison's Market Segment Leader for Wine & Spirits says: 

“The luxury industry today is focused on material innovation, circularity and connectivity and the materials and papers in our new swatch book have been uniquely curated to meet the market demand for exquisite, premium materials that are also a force for good in the world.”

To request the swatch book visit M_use, a dedicated platform for designers and brand owners of the luxury industry.  You can also learn more and find inspiration at Instagram (@m_uselive) and on Pinterest (M_use).


About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products and solutions, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2021 were $8.4 billion. Learn more at www.averydennison.com.