Avery Dennison launches a new direct thermal linerless label solution: AD XeroLinr DTTM


Avery Dennison Label & Packaging Materials EMENA
Mirrijne Pluim


Oegstgeest, The Netherlands — April 18, 2023 — Avery Dennison Label and Packaging Materials EMENA is pleased to introduce AD XeroLinr DT™, a new FSC-certified and phenol-free direct thermal (DT) linerless solution that drives productivity, reduces waste and advances sustainability. 


As a key element of modern packaging, labels are indispensable. Yet 50% of a conventional label — its release liner and matrix — immediately becomes waste material upon application. To meet this challenge Avery Dennison has developed AD XeroLinr DT, a new sustainable, linerless alternative for variable information (VI) labels — especially relevant for today’s booming logistics and e-commerce industries where the volume of parcels being shipped increases more and more every day. 

“AD XeroLinr DT offers up to 60% more labels per roll and fewer roll changes, providing customers with greater productivity,” says Vincenzo Palumbo, Product Solutions Manager at Avery Dennison. He adds: “Importantly, due to using less resources and less transportation, it has a substantially lower carbon footprint. In this way, we’re reducing waste and advancing sustainability.”

With the company’s unique fully integrated approach, Avery Dennison also develops and produces the hotmelt adhesive S2045LL to provide customers with consistent, excellent adhesion and great performance on a wide range of applications — including rough cardboard surfaces. 

“Using the new Avery Dennison Carbon Trust Tool, we’ve been able to measure the savings in carbon and water that can be made with AD XeroLinr DT,” says Alena Maran, Director of Marketing Strategy and Sustainability at Avery Dennison. “The results are clear: using AD XeroLinr DT significantly reduces environmental impact,” she adds.

To learn more about how AD XeroLinr DT harnesses innovation to drive sustainability and move the packaging industry toward a linerless future, visit the webpage, download the product guide or contact your local sales representative for samples. 

Avery Dennison launches a new direct thermal linerless label solution: AD XeroLinr DTTM
Avery Dennison launches a new direct thermal linerless label solution: AD XeroLinr DTTM


About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides branding and information labeling solutions, including pressure-sensitive materials, radio-frequency identification (RFID) inlays and tags, and a variety of converted products and solutions. The company designs and manufactures a wide range of labeling and functional materials that enhance branded packaging, carry or display information that connects the physical and the digital, and improve customers’ product performance. The company serves an array of industries worldwide, including home and personal care, apparel, e-commerce, logistics, food and grocery, pharmaceuticals and automotive. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2022 were $9.0 billion. Learn more at www.averydennison.com.