Avery Dennison hotmelt adhesives get TUV certification


Avery Dennison Label & Packaging Materials EMENA
Mirrijne Pluim


Oegstgeest, The Netherlands - January 19, 2023 - Avery Dennison Labels and Packaging Materials Europe is pleased to announce that the vast majority of its rubber-based hotmelt adhesives have been certified for bio-based content by renowned European certifying body TÜV Austria. The certification guarantees that these adhesives contain a minimum of 20% renewable raw materials, and reflects the company’s commitment to continue using renewable content in its products.

Demand for products based on renewable raw materials is growing, thanks to increased environmental awareness among consumers. Rubber hotmelt adhesives, used in applications such as shipping and logistics, are no exception. TÜV Austria offers its “OK biobased” certification as an independent guarantee of the percentage of renewable content in products. Products can be certified as one-, two-, three-, or four-star bio-based, depending on their content.

The new certification applies to 98% of Avery Dennison’s rubber-based hotmelt adhesive volume. Most adhesives, such as S2045N, S2047N, and TS8000, received the 2-star certification (guaranteed minimum of 40% renewable content), while adhesives S2065N and C2075N received a 1-star certification (minimum of 20% renewable content). Note that the adhesive formulations remain unchanged.

“Getting this certification reflects our ongoing efforts to become a more sustainable supplier,” says Maarten Zubli, Marketing Manager Paper and Variable Information Products at Avery Dennison. “More importantly, it will help us support brand owners in their own journeys to become more sustainable by raising awareness of opportunities to use bio-based adhesives in their packaging.”


Alena Maran, Avery Dennison's Director of Marketing Strategy and Sustainability, adds: 

“Increasing our use of recycled and renewable content is a major pillar of our sustainability strategy. This certification demonstrates our commitment to developing even more sustainable solutions and doing our part to advance the circular economy.”

For more information about the certification or the relevant hotmelt adhesives, please contact your local sales representatives.


Avery Dennison hotmelt adhesives get TUV certification
Avery Dennison hotmelt adhesives get TUV certification


About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products and solutions, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2021 were $8.4 billion. Learn more at www.averydennison.com.

About TÜV AUSTRIA Belgium

TÜV AUSTRIA Group employs more than 2000 experts working with clients in over 20 countries. The group’s TÜV AUSTRIA Belgium branch offers certification and inspection in the field of pressure, non-destructive testing, playground, and bioplastics. Learn more at www.tuv-at.be.