At Avery Dennison, we’re committed to contributing to a better future and enabling others to reduce their environmental footprint. To make sure we deliver solutions that the market actually wants and that deliver maximum impact, we often partner with our customers to develop innovations that answer their specific demands.
A great example of this is rVellum, a paper label construction that’s highly circular yet offers print quality and conversion performance comparable to non-recycled products. It consists of an FSC-certified facestock with 100% recycled fiber content (including waste from our own liners); an FSC-certified liner with 15% recycled content; and a hotmelt adhesive that is TUV certified for bio-based content.
rVellum was created with input from our partner SATO Europe, a global leader in labeling solutions and auto-ID technology. We spoke with Vincent Desloges, Business Development Manager Consumables for SATO Europe, about the effect rVellum has had on their business and sustainability goals.
What is your company’s long-term vision for sustainability? How does rVellum fit into your business and sustainability strategies?
The UN Sustainable Development Goals (SDG) are part of our strategy and DNA. We include environmental responsibility in our value proposition and we choose to especially focus on:
1. Reduction of greenhouse gas emissions
2. Efficient use of resources
3. Harmony with nature
Recycled paper solutions provided by Avery Dennison fit in really well with our vision.
Why did you choose rVellum? How does it address your challenges?
SATO is committed to improving its carbon footprint and to proposing more sustainable solutions to brands when they are available. We were looking for a more sustainable alternative for vellum facestocks and wanted to replace all the virgin vellum labels we sell to our customers with a 100% recycled solution.
When Avery Dennison launched its rMC paper facestocks, we challenged them to develop a recycled vellum alternative as well. Vellum is used for logistics and simple short-term applications, and is therefore ideal for substituting with a recycled material. Furthermore, because vellum is one of our main label products, finding a greener alternative was a great opportunity to reduce our carbon footprint.
