How can brands better incorporate the label in their sustainable packaging decisions?
First, each brand should understand the full complexity of its existing labeling solutions. A robust, sustainable packaging design guideline will help determine whether the current label material is not impeding recyclability and is the best choice for the individual product. Remember, no single solution will fit all, and the label must be tailored to the particular product type.
How is your company evolving to drive sustainable innovations?
Through our products, programs, and partnerships, we seek to make a difference in society and the issues the world is battling globally. Our Sustainable Innovation Calculator measures every new innovation, helping us improve our environmental footprint every time and embedding sustainability in our products to meet growing expectations from the people we serve. Sustainability is central to our purpose and runs through everything we do.
Learn more about sustainable labels
Here at Avery Dennison we provide a wide selection of sustainable labeling solutions as part of our Sustainable ADvantage portfolio that help brands like Reckitt move closer to their sustainability goals. Discover our "Small. Yet Significant." guide to navigating sustainable labeling for HPC brands to learn how you can incorporate material choices, EcoDesign best practices and innovation into your packaging decisions.
Reckitt is the company behind some of the world's most recognizable and trusted consumer brands in hygiene, health, and nutrition, including Air Wick, Calgon, Cillit Bang, Clearasil, Dettol, Durex, Enfamil, Finish, Gaviscon, Harpic, Lysol, Mortein, Mucinex, Nurofen, Nutramigen, Strepsils, Vanish, Veet, Woolite and more.