The design, the printing, the application, the market in which it will be sold all need to be taken into account when designing holistic packaging. The latter point being significant as it’s necessary to understand the recycling streams available in the country of sale in order to design for the specific requirements of their available systems and processes.
This approach delivers the best design, look and feel as well as fulfilling the requirements of function and recyclability. It asks the question “what is the final intention?” Is it to refill? Is it to reuse? Or is it to recycle? What is it we want to achieve as an outcome? It’s also necessary to understand the consumer role in the process. Is the role they have to play in the desired disposal of the waste product a reasonable expectation? If so, have we informed them appropriately of the steps they need to take?