We must ensure that legislative trends such as reusability are part of this thinking, and that our current and future products and growth strategies align with regulators’ long-term vision for circular packaging. To support this, I work closely with functions such as sustainability and R&D and leadership teams to provide updates and training on critical regulatory developments. 

The external environment is also key when it comes to influencing the future of packaging. We engage with a complex policy ecosystem which includes regulators, industry groups, NGOs, and other stakeholders. By having a seat at the table with policy influencers, we are able to advocate for the vital role of labels in the circular economy and communicate about how we are innovating to offer ever more sustainable solutions.

Evolving to meet our shared sustainability goals is arguably the greatest challenge faced by our industry and society as a whole. As a leader in the industry, we are prepared to tackle this challenge and contribute to critical emission-reduction goals by doing our part to make packaging in Europe truly circular.

Learn more about sustainable labels

Here at Avery Dennison, we provide a wide selection of sustainable labeling solutions designed to stay on top of the latest market trends and policy developments. Check out our "Small. Yet Significant." guide to navigating sustainable labeling for HPC brands to learn how choosing the right label can help you move closer to your sustainability goals.