The Future of Plastics
While brand values are a driver for many companies to explore environmentally responsible products, a major push towards sustainable packaging comes from the spotlight on the future of plastic
“A lot of retailers have signed plastic pledges.” explains Audrey, “They want to stock products with less plastic, recycled plastic, or more sustainable plastic. We’ve found the retailers to be a big reason the shift has gained momentum in the UK.”
Alongside individual company pledges, UK brands are preparing for the upcoming UK plastic tax that is set to come into effect in April 2022. The Label Makers is helping companies make the transition from traditional plastics to more sustainable alternatives with a range of Avery Dennison film materials. Such as the bio-based PE used by Sunkissed, derived from sugarcane ethanol, and the recycled PE (rPE) range made from 30% post consumer waste.
“The Label Makers is partnering with an increasing number of brands to create a solution that aligns with their commitments around plastic.” says Ben, “Having the Avery Dennison range on offer has helped make the transition to more sustainable packaging a smooth one.”
Simplifying the Switch to Sustainability
“Two years ago it was a real challenge to be sustainable because there wasn’t a lot of choice.” says Audrey, “When we first started on this path we had to explain to many of our suppliers what we were doing and why we were doing it. It has become a lot easier, as the solutions are now more mainstream.”
As an early adopter of sustainable labels, Sunkissed worked closely with The Label Makers to design and test a sustainable alternative to their current labels.
“We had been printing Sunkissed’s labels on standard PE film, so Avery Dennison's bio-based PE film was a natural progression.” says Ben, “We conducted trials on print quality, adhesion, and line trials to make sure it held up through the whole product life cycle. Ultimately, everyone involved was over the moon with the solution because it was a very seamless transition from the old label to the new one.”