What if recycling used liners could help reduce your scope 3 emissions?
Collaboration is key to reaching our shared climate goals. At Avery Dennison, we focus not only on reducing the environmental impact of our own operations, but on supporting our supply chain partners to reduce their impacts as well.
One of the many ways we do this is with AD Circular, our liner recycling program which makes the recycling of used PET and glassine label liners in countries across Europe possible. We collect used liners and work with trusted partners to recycle and transform them into high-value items, working together to create a circular economy where nothing goes to waste.
One of our program partners is Robinsons Brewery, a UK-based, independent family brewer of beloved beers like the classic Unicorn premium ale and Old Tom strong ale. At their Unicorn Packaging Centre in Bredbury, UK, they cask and keg their own brews and also bottle products for other brands.
From the beginning, Robinsons Brewery has held core values that have promoted the longevity of future generations. This has naturally transferred to their sustainability approach, through fostering practices and policies that not only improve environmental well-being, but also the social and economic systems within their family network.
To accelerate their progress towards a more sustainable business, Robinsons Brewery joined the Zero Carbon Forum in 2022, an initiative of leading food and beverage brands, aligning their plans with the forum’s brewing and hospitality net zero roadmaps. This forum provides a platform to share thoughts, improve understanding of climate-positive actions from a hospitality perspective and discuss steps to further reduce emissions.
The challenge
Robinsons Brewery is constantly working on reducing their consumption of energy and resource use. For example, they have reduced their glass bottle thickness, resulting in less raw material input and enhanced fuel efficiency per load for product distribution. However, when Robinsons Brewery performed a site review of how their materials are used and how it’s disposed of, it was clear that they had to change some of their waste management methods, including those for their used PET liners.
