What if your label could reduce waste, cut emissions and perform? 

Packaging producers are under pressure to find ways to reduce waste and lower their carbon footprint without sacrificing performance or losing their competitive advantage. To meet these needs, we developed our AD RDX™ portfolio of sustainable labeling solutions that create less waste and use less materials and resources than conventional products. The portfolio includes AD RDX self-wound overlaminate, a clear linerless film applied to labels to protect the underlying facestock and add aesthetics and greater functionality to labels. Our customer N.A.P., a Slovakian label design and printing company, recently made the switch from conventional self-wound overlaminate to the AD RDX version.
 

The challenge 

N.A.P. had been using PP25 self-wound overlaminate for some time. They were satisfied with how easy it is to work with, the robust protection and enhanced label appearance it offers, and the fact that it eliminates the need to use self-adhesive overlaminates with the liner, resulting in less waste. However, PP25 seemed to be thicker than necessary, so they were looking for a thinner solution that would meet their technical expectations (including material conversion on their machines) while also supporting their commercial and sustainability goals. They had tried purchasing thinner products from other suppliers, but the quality was never good enough.