Labels play a significant role in the automotive industry by delivering critical safety information to both vehicle owners and technicians. It is therefore crucial that all automotive labels, spanning multiple, often challenging substrates, are able to withstand the extreme conditions experienced by vehicle components, such as high temperatures, vibration, and corrosion, and remain legible throughout a vehicle’s lifetime.
However, the technologies currently available for these applications are limited and only work within a narrow application window (e.g. ink transfer by heat and direct silk screen printing). Manufacturers of automotive interior and safety components have therefore been limited in their choice of products and forced to use non-standard, high price suppliers. Meanwhile, label producers (also known as converters) have been left out of the value chain entirely, as there has been no pressure sensitive label solution available that fulfills the technical requirement of permanent bonding.
To fill this gap in the market, we’ve launched three cutting edge solutions for safety, identification, and tracking labels for durable goods ranging from carpets, seat belts, and sun visors to hospital mattresses and inflatable boats. TRANSFER PET Label Stock, TRANSFER PET125 Label Stock, and PET25 MATT WH OPQ Label Stock provide irreversible adhesion to challenging substrates such as PVC and textiles, thanks to our new heat-activated adhesive S8073, and high resistance to chemicals, temperature cycling, and wear and tear. All three enable printing onto stock labels instead of finished products.
Compared to alternatives currently on the market, these products offer numerous benefits to converters and manufacturers.