Paving the way for micromobility: how small labels can make a big impact on the future of commuting

Micromobility bicycle

Recent events are transforming the way people think about travel. For example, the global pandemic has raised concerns over hygiene and health risks associated with public transit. Additionally, imposing sustainability targets put forth by the EU Green Deal are altering urban landscapes to incorporate a broader mix of eco-friendly transportation options. As a result, experts report that micromobility vehicles, such as e-bikes, e-scooters, one-wheelers, and two-wheelers, will emerge stronger than ever before. 

The rise in micromobility presents new opportunities for brands, such as  Bird and Gazelle, to consider how innovative technology can help urban spaces prepare for a new era in transportation. At Avery Dennison, we've got our eye on this exciting market and provide a wide range of solutions to help you capitalize on where we are now and where we're going.


Re-imagining how we commute 

The electrification of bikes and scooters has enabled longer distance rides that require less physical exertion. According to research from McKinsey, average trip distances on rented e-scooters grew 26% since the start of the pandemic, with rides in some cities increasing up to 60%. 

More commuters are choosing battery-powered, single-person vehicles to get to work in urban areas, thus increasing micromobility vehicle usage and demand. 

This shift in consumer behavior, paired with the COVID-19 and climate crisis, has expedited new citywide policies throughout Europe that address the rise in micromobility vehicles. For example, cities like Paris, Milan, and Brussels plan to repurpose a combined 100+ kilometers of car lanes into cycling and walking paths. 

Labeling opportunities for seamless urban mobility 

As cities innovate their urban spaces to incorporate new modes of transportation, we must not overlook the unique labeling needs of micromobility vehicles -- particularly intelligent labels. 

Intelligent labeling options allow for better tracking and traceability of micromobility vehicles and will be critical as cities plan for seamless urban mobility. Data on how and where e-bikes and e-scooters are used will not only provide insights into consumer habits, but also impact important infrastructure decisions. From a production standpoint, information gathered from intelligent labels on individual parts will prove necessary in efficiently managing supply chain operations for timely delivery. 

In addition to intelligent label solutions, micromobility vehicle components require materials that are engineered for long-lasting adhesion and clear, life-long readability under harsh outdoor conditions. 

Solutions for the micromobility market 

We offer solutions for intelligent labeling that combine conventional materials with technology for greater functionality, and labels engineered for tough surfaces. 

Our RFID-enabled solutions give micromobiliy vehicles their own digital identity. For example, identification numbers formally engraved in a vehicle or mentioned on labels can live inside RFID inlays. Scanner readers can then collect data on traffic flows in dense urban areas that will determine how e-bike and e-scooter rental points should be distributed so commuters avoid congested routes. 

Additionally, long range RFID-UHF labels applied to individual components gives both suppliers and manufacturers of micromobility vehicles the ability to track the entire product lifecycle -- from the factory floor to renters, tune-ups, and routes. This data can inform future product design. 

For labels that carry branding and identification, Avery Dennison supports the widest selection of materials that meet the needs for challenging substrates that deliver flame-retardance and anti-scratch protection.

Moving the industry forward

Functionality and innovation is paramount to Avery Dennison. Investing in specially engineered solutions and unique, digital identities for the microbility market can greatly benefit brands, commuters and city planners. 

Join us on this exciting journey, improving the environment in highly dense urban areas, boosting efficiency, increasing speed, and making every trip from point A to B a smooth ride. 

Learn more about micromobility opportunities by viewing our product guide, or please get in touch for more information.