Unlocking possibilities in automotive labeling with special constructions

For the automotive industry, customizing a label to fit a complex process or surface can feel time-consuming or technically tricky. But sometimes, the solution is already out there — it’s just under the radar. With the right building blocks, it becomes much easier to adapt to existing needs, streamline handling or enable precise application.

That’s where Avery Dennison’s special constructions come in. With components like transfer tapes, gumtwins and piggyback formats, it becomes easy to adapt label materials to existing needs, enable precision placement or streamline how labels move through production. All while using adhesives that are already used in automotive applications and are known to fulfil specifications.

These formats aren’t new. But in the automotive world, they’re still surprisingly underused. And that’s a missed opportunity. When you combine creativity with the right materials, you can solve far more than just a labeling challenge — you can simplify workflows, tackle demanding environments and create smarter ways to apply, protect and carry essential information.

Ready to take a closer look at some of these special constructions?

Transfer tapes: A flexible starting point for smarter constructions

Transfer tapes are all about turning non-adhesive materials into self-adhesive ones — quickly, cleanly and cost-effectively. Built with an adhesive layer between two release liners, they give you full control to build custom label constructions in-house and adapt fast to changing needs.

That's especially useful for limited runs or unique labeling needs. You're not locked into standard formats, which means you can adapt fast.

But they really shine in RFID label constructions. In automotive, where RFID tags are used to assign digital identities or support track-and-trace, choosing the right adhesive is important — especially when those labels are exposed to heat, humidity or chemical contact. They help pair the right adhesive with the inlay to ensure consistent performance, even in tough environments.

And that's not it. They're also great for unconventional face materials — fabrics, narrow widths or speciality films — turning them into adhesive-backed solutions with no extra hassle.

Gumtwins: Double-sided construction for double the possibilities

Some labels need more than just one adhesive to do the job. That's where gumtwins come in. Built with a film face material coated on both sides, gumtwins allow you to combine two different adhesives in a single construction — say, a permanent adhesive on one side and a removable or high coat weight adhesive on the other.

That opens up smart solutions for complex applications. You can die-cut or slit gumtwins into self-adhesive parts or strips, creating labels that only bond in specific areas — ideal for mounting trim, emblems or foams where controlled placement is key.

They're also a go-to choice for removable constructions, like temporary parking permits or production-stage tags. One side sticks securely to the printed label, while the other adheres to the surface — but can be removed cleanly when it's no longer needed.

Whether you're bonding components or managing in-process visibility, gumtwins give you the flexibility to design for precision and perform under pressure.

Piggybacks: Flexible labeling for multi-stage processes

Piggyback labels are designed to move with your process. With two adhesives and two release liners in a single-layered construction, they’re designed to transport permanent labels on a temporary carrier — whether that’s a document, a parts box or a shipping container. When it’s time to apply the label where it’s needed, the top layer peels away and stays intact, while the base layer is discarded. It’s a smart way to stage labels for later application without reprinting, rehandling or adding extra complexity.

Already a go-to in ligistics and warehousing, piggybacks are now finding their place in the automotive manufacturing. They're a great solution to transport permanent labels through production.

They also allow for custom adhesive combinations - like pairing removable and permament adhesives in the same label. That opens up new options for tracking, staging and timing your label application exactly how you need it. Ultimately, when flexibility matters, piggybacks give you control without the complexity.

Function meets flexibility

All of these contructions are available using our adhesives that meet automotive specifications — so you don't need to compromise on performance. You can build custom solutions using trusted adhesives you're already working with, all from a single supplier.

And while the formats themselves are technically strong, their true strenght is in what they make possible. They help you work smarter, simplify processes and design labels that don't just meet a need — they help solve the problem behind it.

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Unlocking possibilities in automotive labeling with special constructions