We support these newly updated guidelines, which are in line with the results of a semi-industrial trial* that we conducted with The National Test center Circular Plastics (NTCP) earlier this year. The trial assessed the releasability of filmic labels during rigid HDPE packaging recycling. As a result, we found that our standard adhesive labels released almost entirely during the initial stages of the industrial recycling process (dry shredding and wet granulation), indicating friction, rather than temperature, was the key factor in enabling label removability.
“We have scientifically proven that Avery Dennison’s label solutions do not hinder the recycling of HDPE packaging,” says Rob Groen in ’t Wout, marketing director Paper and Film solutions, at Avery Dennison Materials Group EMENA. “We are pleased to see this reflected in the updated Design for Recycling guidelines and test protocols, which now more accurately reflect the full-scale HDPE recycling process.”
