Paris Packaging Week brings together the beauty, luxury and premium drinks markets in one of the largest events on the packaging calendar with a record number 650 exhibitors. During an agenda-packed two days, the Avery Dennison team networked and learned from some of the world’s leading packaging professionals.
From the future of materials to the circular economy, much was discussed over the course of this event. Here are our top three take-aways from the show:
1. Addressing regulations & EcoDesign
There was a clear focus on all things sustainability and we had many in-depth conversations with partners and customers on the EU’s Packaging and Packaging Waste Regulation (PPWR) reform – set to be a hot topic for 2024 that impacts virtually every market sector going forward. PPWR is an ambitious project that aims to ensure that all packaging in the EU is reusable or recyclable in an economically viable way by 2030. Avery Dennison hosted a special EcoDesign Talk for brands and customers alike, highlighting ways in which we can design products that enable circularity, encourage sustainable consumption, and ensure that waste is prevented and resources are kept in the economy for as long as possible. When the self-adhesive label is taken into consideration from the beginning - through the EcoDesign process - the sustainability credentials can be substantially higher and the label can enable recycling rather than hinder it meeting guidelines on both a regional and EU scale.
