Expert in focus: Edwin van Delft talks about innovation and problem-solving in pharma labeling

Expert in focus: Edwin van Delft talks about innovation and problem-solving in pharma labeling

 

Edwin’s journey at Avery Dennison is a story of dedication, innovation, and passion for problem-solving. Starting 25 years ago as a Sr. Lab Technician in Research & Development (R&D), Edwin dove into the world of adhesive development and quickly became a key player in tackling converter challenges. His curiosity and commitment saw him transition into functional packaging as a Sr. Specialist Development Engineer in Removable & Reclosure label solutions for Food, Home and Personal Care applications. There, he helped develop solutions that preserve quality and enhance consumer experiences.

Three years ago, Edwin embraced a new challenge in marketing as a Sr. Application Development Specialist in Pharmaceutical labeling. This role allows him to leverage his vast product knowledge and R&D experience to understand and support customers' and end-user needs. Edwin sheds light on the evolving role of application testing and its impact on ensuring the quality and safety of pharmaceutical products.

 

Expert in focus: Edwin van Delft talks about innovation and problem-solving in pharma labeling
Expert in focus: Edwin van Delft talks about innovation and problem-solving in pharma labeling

 

The evolution of application testing in pharmaceutical labeling

Application testing in pharma labeling has come a long way, and I've been fortunate to experience and contribute to this change. Unlike standard test methods like those defined by FINAT, our focus has always been on actual application testing. For example, adhesion tests on stainless steel (FTM2) don't predict product performance on polypropylene (PP) packaging or curved surfaces. The real magic happens when you consider all the variables - substrate, adhesive chemistry, facestock, liner, application temperature, and cohesion. By considering all these factors, we can predict how a label will perform and identify the right solution faster. This goes far beyond the basic info on product data sheets, providing a deeper understanding and better outcomes.

Our testing capabilities have also grown by leaps and bounds and now include autoclave sterilization, freezing (-20°C to - 196°C), and label dispensing and conversion. We also collaborate with external labs for specialized requirements, complementing our in-house capabilities. In addition, we recognize that compliance is key and can often be a complex world to navigate. That’s why we have a dedicated team to handle requests related to areas like food safety, specific pharmaceutical regulations, etc., in order to maintain quality and safety.

Challenges in labels with differing features

Sometimes, labels present us with unique challenges. Imagine needing a label that can be applied in a cold room (5°C) but withstand the intense heat of autoclave sterilization (134°C) – now that's a head-scratcher. To tackle these differing challenges, we rely on a combination of strategies, like tweaking material compositions, consulting with our in-house and external experts, referencing similar applications we've tackled in the past, and leveraging our R&D team's experience.

Our expanded lab capabilities also allow us to screen potential solutions internally, saving our customers and end-users valuable time and resources. However, we can only be successful if we have all the right information. Open communication is absolutely key here. Direct dialogue provides first-hand information, reducing miscommunication and leading to efficient solution discovery. Ultimately, it comes down to exchanging information clearly so we can find the right solutions efficiently.

 

Expert in focus: Edwin van Delft talks about innovation and problem-solving in pharma labeling

 

It’s all about building strong relationships 

At the heart of everything I do, lies a fundamental belief – strong relationships with customers and end-users are the cornerstone of success. Openness and trust are the foundations of these relationships. For example, when dealing with confidential information, a Non-Disclosure Agreement (NDA) is often part of the discussion to protect everyone's Intellectual Property (IP).

Sometimes, the most significant details can be hidden in plain sight. A seemingly unimportant aspect of the label or the application process can have a big impact on the final outcome. That's why I prioritize good communication with everyone involved in a project. We discuss objectives, timelines, and the project scope. Occasionally, an introduction to Pressure Sensitive Adhesives (PSA) and/or a tour of our labs can also be beneficial to give customers/end-users more insight into the world of PSA and show our capabilities. And after the mutually agreed validation phase, we conclude with a findings report and a solution that meets everyone's needs. This collaborative approach helps to ensure that the final label not only performs effectively, but also delivers the information patients rely on. It's a journey of discovery, innovation, and ultimately, ensuring the health and safety of those who need it most.

 

Get in touch

If you would like to learn more about our pharmaceutical labeling portfolio, please do not hesitate to contact our team. We serve this industry every day and are happy to assist you in solving your challenges. Click here to contact us today and let's take the first step towards overcoming your labeling obstacles together.