Premium Labeling Materials Swatchbook 2022

Sophistication meets sustainability and innovation in the newest European edition of our Premium Labeling Materials swatchbook 

Premium Labeling Materials


Request your brand new copy of our Premium Labeling Materials swatchbook.

Luxury brands are under increasing pressure to deliver unparalleled quality, unique and beautiful packaging, and engaging storytelling, plus unprecedented levels of performance, sustainability, and transparency. They need materials that meet these exacting standards and partners who will work with them to deliver excellence at every step in the product development journey.

We’ve developed a new edition of our Premium Labeling Materials swatchbook to bring the look and feel of our ever-expanding range of premium labeling solutions to life. In doing so, we help brands and designers envision how a thoughtfully created label can enable brands to stand out on the shelf, tell their story, connect with consumers, and make an unforgettable first impression.

The latest version of the swatchbook has a few new tricks up its sleeve. For example, it has a vibrant new look and has expanded in scope to address applications ranging from wine, spirits, and craft beverages to gourmet food and beauty. And for the first time, converters can order multiple swatchbooks, to make sure all their sales people have this essential tool on hand. 

Sustainable solutions that help you reduce your environmental impact

Here at Avery Dennison, we’re committed to developing sustainable solutions that help brands reduce their footprint, source responsibly, enable recyclability, and satisfy demand for sustainable packaging. To reflect this, our Premium Labeling Materials swatchbook includes examples from Avery Dennison’s Sustainable ADvantage portfolio, such as facestock made from recycled content. You can also learn about joining AD Circular, a program aimed at helping brands recycle their used label liners.

Protect your packaging - and your brand - with our latest innovations

To create value and improve label performance, we’re constantly innovating. The new swatchbook addresses how the luxury market can leverage the benefits of intelligent labels, based on NFC technology, which help brands prove the authenticity of products, protect their reputation, and engage with increasingly selective consumers. As usual, it features almost 100 high-performing solutions that ensure that labels are long-lasting, withstand temperature extremes, and perfectly adhere in humid and wet environments like the bathroom, the cellar, the refrigerator, and even the ice bucket. 

Premium Labeling Materials
Premium Labeling Materials

Materials that help your product stand out on the shelf

The swatchbook includes samples in a wide variety of materials and textures for all types of applications and printing techniques. Our facestocks serve as a blank canvas for award-winning label designs, and can help brands create captivating, sophisticated labels that don’t look (or feel) like anything else on the shelf, offer new functionalities, and reflect a brand’s values.

See it for yourself

We invite brands, designers, converters, and other individuals interested in premium labeling materials to request a swatchbook to see the samples up close and discover how we can partner with you to find the perfect labeling solution for your application. To request a swatchbook, visit M_use, Avery Dennison’s designer community platform, via the link below. 



About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products and solutions, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2021 were $8.4 billion. Learn more at