A focus on sustainability, luxury and innovation
Some of the most awarded packaging design studios on a worldwide basis decided to come on board and be part of the Make a Mark project — Anagrama from Mexico, Boldrini & Ficcardi from Argentina, Butterfly Cannon from United Kingdom, Chad Michael Studio from USA, Denomination from Australia, Dragon Rouge from China, JVD Estudio from Chile, MARK Studio from South Africa, Motherland from Sweden, Pocket Rocket Creative from UK, RitaRivotti from Portugal, Ruska Martín Associates from Germany and Spain, SeriesNemo and Supperstudio from Spain, Servaire & Co amd Studio Créa’ Design from France, Smith Lumen and Spazio Di Paolo from Italy.
They were asked to develop a wine or spirit brand concept combining sustainability, luxury and innovation. They were free to bring their boldest ideas to life without the usual constraints of costs, tight deadlines, and client requirements. Access to some of the industry’s latest technologies enabled them to execute their ideas.
Among the concepts featured in the book are a wine brand that draws energy and color from Argentina’s move toward democracy in the early 1980s; a whiskey brand that pairs elegance with acknowledgement of the crises facing freshwater and oceans; an acquavite that pays homage to the volcanic origins of Sicily; and a gin inspired by the iconic 1990s TV show Baywatch, complete with a mini life preserver that gauges the level of liquid in the bottle.
A limited number of sample packets and more information about the Make a Mark book and initiative are available at makeamark.world.