Packaging needs are becoming increasingly variable, as brands find more opportunities around personalization, explore small-batch production, and respond to regional and industry requirements for product information display. Businesses need a way to quickly and cost-effectively flex to changing needs, and many are leveraging on-demand, Inkjet printing to do so.
To fully take advantage of the flexibility of on-demand label printing, companies need access to solutions for a wide variety of applications. With the launch of new film and paper materials designed for on-demand printing, Avery Dennison is expanding the water-based Inkjet portfolio and introducing new colors, finishes, and applications to the market.
3 new films to open up the market
Inkjet printing is expected to see substantial growth over the next five years, with label printing emerging as one of the fastest-growing segments in the market. As more end-users adopt water-based Inkjet technology there will be more opportunity for converting companies to provide services and products to their customers.
The label materials market for water-based Inkjet printing is relatively young, and converting companies can claim a foothold in the space by being early to market with new services and a diverse range of materials. The three new films from Avery Dennison introduce new colors and finishes to the market that converters can use to differentiate their offering.